Junior Marketing Analyst


Position Description:

The candidate will be able to mine actionable insights and opportunities for growth and program optimization. The individual must be highly goal-oriented, able to meet deadlines and must have good written and oral communications and interpersonal skills to interface with other team members and with clients. Hands-on experience with analytical marketing tools is required.

All Godfrey employees are accountable for and expected to integrate Godfrey Core Values - Fascination, Drive, Partnership and Transparency - into overall position responsibilities.

Essential Duties:

  • Identify trends, patterns, and relationships in marketing data to provide answers to the effectiveness of various advertising channels and tactics
  • Create, customize and maintain performance dashboards
  • Custom implementation of Google Analytics tracking code and Google Tag Manager
  • Quality control of all data and tracking implementation
  • Utilize heatmap tracking to provide data-driven recommendations
  • Collect and organize data for ease of analyzing marketing performance across multiple channels
  • Create graphics (i.e. diagrams, charts, tables) to communicate ideas/concepts/findings
  • Assist in preparing detailed analytics strategy plans and proposals
  • Provide ongoing ad-hoc internal and client reporting services
  • Collaborate with clients and other team members to define metrics and KPIs
  • Assist in best practice documentation and project management of all analytics work
  • Assist in developing presentations for clients

Education, Experience and Capabilities:

  • Bachelor's Degree and more than three years of related experience
  • Excellent verbal and written communication skills, ability to prepare clear and concise client‐ready documents
  • Extensive demonstrated working knowledge of analytics/reporting tools (Webtrends, Google Analytics) and dashboard implementation (Tableau, Klipfolio, Grow)
  • Fluency with Microsoft Office: Excel, PowerPoint, Word
  • Advanced experience desired with Excel (common functions, charts & graphs, filters, pivot tables)
  • Google Analytics Individual Qualification preferred
  • Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
  • Fluency with Excel and/or other data visualization tools such as Klipfolio, Tableau or Grow
  • Comfortable in a fast-paced and deadline-driven environment
  • Strong analytical skills with the ability to drive meaningful actions from large data sets
  • Ability to work with/manipulate various reporting APIs
  • Ability to comprehend information visually, numerically and verbally
  • Experience working with and analyzing data to create actionable recommendations
  • Strong problem-solving skills
  • Ability to independently follow through on all assignments, handle multiple priorities simultaneously, and work well both independently and collaboratively
  • Proven ability to meet milestones and deadlines for projects
  • Ability to work with a diverse group: strategists, creative teams, account managers, and subject matter experts
  • Experience with social media monitoring tools (SimplyMeasured/Sprout)
  • Some agency or relevant experience a plus

Share Position:

Found Your Match?
We're ready to talk.