Visual Storytelling in B2B
How brands reach, influence and engage audiences today is increasingly a challenge. In a world of rapidly evolving digital channels and the proliferation of brands, we humans remain largely the same: we are drawn in by compelling ideas, strong narratives and emotion. In this session, you’ll discover how to balance the power of story with the incredible tools, channels and techniques that our digital landscape affords.
Suzanne helps clients transform their organizations — whether through effective marketing, digital strategy, acquisition integration or by evolving their cultures. She recently joined The Institute for the Study of Business Markets (ISBM), the world’s only B2B think tank, as the Executive Director.