Explore this original content from Godfrey’s B2B branding experts. These news articles, videos and infographics dig into the principles you’ll need to build a brand with purpose and power.

June 27, 2016 / BrandingBring Your Brand to Life with Copy, Art and Technology

Bring your brand to life with copy, art and technology: The most successful B2B brands have their own voice. A special look. And a unique sense of purpose. 

Melissa Zane

By: Melissa Zane

March 18, 2016 / BrandingThe Internal Value B2B Branding Brings to Business Strategy

From Steve Jobs to Seth Godin, we’ve all heard about the external value of branding. But branding has just as much value internally.

Jim Everhart

By: Jim Everhart

May 11, 2015 / BrandingBranding Comes to B2B

When B2B marketers apply the power of branding to their companies and products, the results can be amazing.

Russ Green

By: Russ Green

December 30, 2014 / BrandingBranding Takes First Place in Buyer's Mind

What do you think most differentiates your business? Service? Price? Variety? Ends up that a strong brand with a good reputation trumps all.

Godfrey Author

By: Insights Team

December 16, 2014 / BrandingBrand Strategy: Flying in V-Formation

Developing a brand strategy requires you to choose your main point of differentiation and lead with it.

Godfrey Author

By: Godfrey Team

December 09, 2014 / BrandingBranding Starts With the Customer

It's essential to think beyond your product features and benefits and look more deeply into your customer's situation for better engagement.

Russ Green

By: Russ Green

July 01, 2014 / BrandingYour Brand Inspiration Guide

Here are some ideas on how to make you corporate identity guidelines less like an instruction manual & more like an inspiration guide.

Godfrey Author

By: Godfrey Team