Explore this original content from Godfrey’s B2B branding experts. These news articles, videos and infographics dig into the principles you’ll need to build a brand with purpose and power.

October 07, 2019 / BrandingWhat to Consider When Rebranding

Your brand communicates who you are and what you stand for to customers and employees alike. Remember these factors to control the conversation and keep those relationships strong.

Donna Harris

By: Donna Harris

Jenn Vitello

By: Jenn Vitello

June 27, 2016 / BrandingBring Your Brand to Life with Copy, Art and Technology

Bring your brand to life with copy, art and technology: The most successful B2B brands have their own voice. A special look. And a unique sense of purpose. 

Melissa Zane

By: Melissa Zane

March 18, 2016 / BrandingThe Internal Value B2B Branding Brings to Business Strategy

From Steve Jobs to Seth Godin, we’ve all heard about the external value of branding. But branding has just as much value internally.

Godfrey Author

By: Godfrey Team

May 11, 2015 / BrandingBranding Comes to B2B

When B2B marketers apply the power of branding to their companies and products, the results can be amazing.

Godfrey Author

By: Godfrey Team

December 16, 2014 / BrandingBrand Strategy: Flying in V-Formation

Developing a brand strategy requires you to choose your main point of differentiation and lead with it.

Godfrey Author

By: Godfrey Team

July 01, 2014 / BrandingYour Brand Inspiration Guide

Here are some ideas on how to make you corporate identity guidelines less like an instruction manual & more like an inspiration guide.

Godfrey Author

By: Godfrey Team


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