Explore this original content from Godfrey’s B2B branding experts. These news articles, videos and infographics dig into the principles you’ll need to build a brand with purpose and power.
Your brand communicates who you are and what you stand for to customers and employees alike. Remember these factors to control the conversation and keep those relationships strong.
By: Donna Harris
By: Jenn Vitello
Bring your brand to life with copy, art and technology: The most successful B2B brands have their own voice. A special look. And a unique sense of purpose.
By: Melissa Zane
From Steve Jobs to Seth Godin, we’ve all heard about the external value of branding. But branding has just as much value internally.
By: Jim Everhart
When B2B marketers apply the power of branding to their companies and products, the results can be amazing.
By: Godfrey Team
Developing a brand strategy requires you to choose your main point of differentiation and lead with it.
Here are some ideas on how to make you corporate identity guidelines less like an instruction manual & more like an inspiration guide.
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