Branding

Bring your brand to life with copy, art and technology: The most successful B2B brands have their own voice. A special look. And a unique sense of purpose. 

From Steve Jobs to Seth Godin, we’ve all heard about the external value of branding. But branding has just as much value internally.

When B2B marketers apply the power of branding to their companies and products, the results can be amazing.

What do you think most differentiates your business? Service? Price? Variety? Ends up that a strong brand with a good reputation trumps all.

Developing a brand strategy requires you to choose your main point of differentiation and lead with it.

It's essential to think beyond your product features and benefits and look more deeply into your customer's situation for better engagement.

Here are some ideas on how to make you corporate identity guidelines less like an instruction manual & more like an inspiration guide.