Content

Learn from Godfrey’s own B2B content experts. These news articles, videos and infographics explore the principles that lead to great B2B writing and hard-working content marketing programs.

March 01, 2019 / ContentMaking the Most of Your B2B Content Creation Resources

B2B marketers are struggling to develop the content they need for their content marketing programs. But we’d like to propose a technique that makes content creation more efficient.

Jim Everhart

By: Jim Everhart

February 11, 2019 / ContentB2B is Still Human to Human

B2B marketing is full of complex information and intricate detail – and that’s why successful B2B marketing must be simple.

Matt Kabik

By: Matthew Kabik

January 30, 2019 / ContentBreaking Down Editorial Planning Calendars

Breaking Down Editorial Planning Calendars – How to Choose the Right Type For Your Marketing Efforts.

Jenn Vitello

By: Jenn Vitello

October 22, 2018 / ContentGet the Story: Tips for Creating Hard-Working B2B Case Studies (Part Two)

Case studies are a great tool for B2B marketers. In Part Two of our B2B Case Studies blog series, we offer smart ways to keep story creation on track, from interviews to published article.

Brian Moore

By: Brian Moore

August 27, 2018 / ContentHow to Use AI to Make B2B Content More Effective, the Human Way

To make B2B content more effective, humans have new text analytics and content optimization tools. Here's why your brain beats AI content creators.
Godfrey Author

By: Godfrey Team

August 03, 2018 / ContentGet the Story: Tips for Creating Hard-Working B2B Case Studies (Part 1)

Case studies are essential for B2B audiences, however creating them can seem daunting—here’s some help to clear common story development roadblocks from research to publishing.

Brian Moore

By: Brian Moore

July 23, 2018 / ContentMicromarketing for B2B: Small Campaigns. Big Payoffs.

Micromarketing, first defined in the early 90s, has evolved into social media campaigns and targeted, geocentric efforts that are low cost. But how does B2B do it well – and what other micro-marketing tools exist?

Matt Kabik

By: Matthew Kabik

March 23, 2018 / ContentOvercoming the Challenges in Customer Case Studies

Customer case studies are often considered the Holy Grail of content. Here are 10 reasons you can give your customers to help persuade them to work with you on a case study.

Todd Walter

By: Todd Walter

December 29, 2017 / ContentTake the Guesswork Out of Creating B2B Content — and Feel Happier

Before you publish your B2B social and marketing content, see how these new tools give you awesome clues about which versions will be more engaging.

Godfrey Author

By: Godfrey Team

October 13, 2017 / ContentCan Artificial Intelligence Make Your B2B Content Smarter? (Part 2)

See how A.I. machine learning can (and cannot) make your B2B marketing and social content 75% more effective.

Godfrey Author

By: Godfrey Team