Content

Learn from Godfrey’s own B2B content experts. These news articles, videos and infographics explore the principles that lead to great B2B writing and hard-working content marketing programs.

August 27, 2018 / ContentHow to Use AI to Make B2B Content More Effective, the Human Way

To make B2B content more effective, humans have new text analytics and content optimization tools. Here's why your brain beats AI content creators.
Godfrey Author

By: Godfrey Team

August 03, 2018 / ContentGet the Story: Tips for Creating Hard-Working B2B Case Studies (Part 1)

Case studies are essential for B2B audiences, however creating them can seem daunting—here’s some help to clear common story development roadblocks from research to publishing.

Brian Moore

By: Brian Moore

July 23, 2018 / ContentMicromarketing for B2B: Small Campaigns. Big Payoffs.

Micromarketing, first defined in the early 90s, has evolved into social media campaigns and targeted, geocentric efforts that are low cost. But how does B2B do it well – and what other micro-marketing tools exist?

Matt Kabik

By: Matthew Kabik

March 23, 2018 / ContentOvercoming the Challenges in Customer Case Studies

Customer case studies are often considered the Holy Grail of content. Here are 10 reasons you can give your customers to help persuade them to work with you on a case study.

Todd Walter

By: Todd Walter

December 29, 2017 / ContentTake the Guesswork Out of Creating B2B Content — and Feel Happier

Before you publish your B2B social and marketing content, see how these new tools give you awesome clues about which versions will be more engaging.

Godfrey Author

By: Godfrey Team

October 13, 2017 / ContentCan Artificial Intelligence Make Your B2B Content Smarter? (Part 2)

See how A.I. machine learning can (and cannot) make your B2B marketing and social content 75% more effective.

Godfrey Author

By: Godfrey Team

September 14, 2017 / Content3 Essential Steps For Building Better B2B Engagement

Learn how to create a solid B2B marketing foundation that invites meaningful buyer interactions through targeted research and compelling content.

Godfrey Author

By: Godfrey Team

July 31, 2017 / ContentCan Artificial Intelligence Make Your B2B Content Smarter? (Part 1)

Discover how A.I. machine learning used in social listening analytics can help make your B2B content more effective.

Godfrey Author

By: Godfrey Team

June 16, 2017 / Content4 Ways to Avoid the Content Creation Meltdown

Want to get a head start on your company’s content? Don’t look for snappy headlines – look for clear organization. 

Matt Kabik

By: Matthew Kabik

December 19, 2016 / ContentMaking the Connection: 3 Key B2B Communication Principles

Brand recognition is an important goal for every business – but creating that meaningful connection doesn’t just happen. Here are 3 key principles to help your customers recognize your brand quickly.

Matt Kabik

By: Matthew Kabik