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Content

Learn from Godfrey’s own B2B content experts. These news articles, videos and infographics explore the principles that lead to great B2B writing and hard-working content marketing programs.

May 01, 2020 / ContentWriting = Math: Why Smart B2B Engineers Don’t Have to be Bad B2B Writers

Good news for engineering-minded B2B professionals: The fundamentals of writing can be reduced to a few simple algorithms.

Cliff Lewis

By: Cliff Lewis

April 17, 2020 / ContentAdapt Your B2B Messaging During COVID-19

COVID-19 has affected industries in ways we’ve never seen. Learn how to adjust your messaging to meet your customers’ needs.

Scott Trobaugh

By: Scott Trobaugh

March 01, 2019 / ContentMaking the Most of Your B2B Content Creation Resources

B2B marketers are struggling to develop the content they need for their content marketing programs. But we’d like to propose a technique that makes content creation more efficient.

Godfrey Author

By: Godfrey Team

February 11, 2019 / ContentB2B is Still Human to Human

B2B marketing is full of complex information and intricate detail – and that’s why successful B2B marketing must be simple.

Matt Kabik

By: Matthew Kabik

January 30, 2019 / ContentBreaking Down Editorial Planning Calendars

Breaking Down Editorial Planning Calendars – How to Choose the Right Type For Your Marketing Efforts.

Jenn Vitello

By: Jenn Vitello

October 22, 2018 / ContentGet the Story: Tips for Creating Hard-Working B2B Case Studies (Part Two)

Case studies are a great tool for B2B marketers. In Part Two of our B2B Case Studies blog series, we offer smart ways to keep story creation on track, from interviews to published article.

Brian Moore

By: Brian Moore

August 27, 2018 / ContentHow to Use AI to Make B2B Content More Effective, the Human Way

To make B2B content more effective, humans have new text analytics and content optimization tools. Here's why your brain beats AI content creators.
Godfrey Author

By: Godfrey Team

August 03, 2018 / ContentGet the Story: Tips for Creating Hard-Working B2B Case Studies (Part 1)

Case studies are essential for B2B audiences, however creating them can seem daunting—here’s some help to clear common story development roadblocks from research to publishing.

Brian Moore

By: Brian Moore

July 23, 2018 / ContentMicromarketing for B2B: Small Campaigns. Big Payoffs.

Micromarketing, first defined in the early 90s, has evolved into social media campaigns and targeted, geocentric efforts that are low cost. But how does B2B do it well – and what other micro-marketing tools exist?

Matt Kabik

By: Matthew Kabik

March 23, 2018 / ContentOvercoming the Challenges in Customer Case Studies

Customer case studies are often considered the Holy Grail of content. Here are 10 reasons you can give your customers to help persuade them to work with you on a case study.

Todd Walter

By: Todd Walter

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