Making connections. Building relationships. Sharing helpful expertise. Public relations professionals work hard to become trusted resources. Godfrey’s Senior Public Relations Manager Melissa Einfrank shares her insights on the latest hot topics in public relations — from influencer relations to employee advocacy to reputation management and more.
Join us as Melissa chats with VP, Creative Scott Trobaugh about:
To read more about influencer relations, check out “Influencers: Don’t Try Marketing to Complex Industries Without Them” from PR Director Steve Graham.
To learn more about the trade editor survey: Unprecedented Times Take Toll on Trade Journalists.
As a senior public relations manager at Godfrey, with around 15 years of combined B2B and B2C public relations experience, Melissa has walked both red carpets and factory floors and worn both sunglasses and safety glasses in pursuit of excellence for her clients.
As VP, Creative at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.