B2B Marketing Ignite 2020

B2B Ignite 2020

The Helpers: How Mister Rogers Makes Us Better Leaders in the World of B2B

Fred Rogers is widely recognized as one of the greatest communicators of the last century. But did you realize that Mister Rogers is the perfect role model for B2B marketers in particular? By looking at our work through Fred's eyes, we’ll get better at leading our B2B teams — and our everyday lives

Learn how his “deep and simple” philosophy can help you cultivate fascination, focus your messaging and engage your audience on a truly human level.

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Get the complete slide deck for “The Helpers: How Mister Rogers Makes Us Better Leaders in the World of B2B.”

Speakers

Cliff Lewis

Cliff Lewis

Executive Creative Director

As an executive creative director at Godfrey, Cliff shapes our creative concepting process and helps guide concepts for branding, industry events and global B2B campaigns.

Scott Trobaugh

Scott Trobaugh

Vice President, Executive Creative Director

As a vice president and executive creative director at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.


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