You can bring better writing to your brand—even without an English degree. In fact, many of the most important copywriting principles can be reduced to a simple numbers game. It’s easier than you think. To help your team produce content that’s more succinct, more authentic and more compelling, all you need are a few basic parameters. You’ll never find these rules in a textbook, of course. But they’re real. They work. And we’re about to share them all.
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As an executive creative director at Godfrey, Cliff shapes our creative concepting process and helps guide concepts for branding, industry events and global B2B campaigns.
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