Lancaster, Pa. – Godfrey, a nationally ranked business-to-business (B2B) marketing communications agency, announced the election of Russ Green, executive vice president and partner, to the board of directors of Worldwide Partners, Inc., the world’s 10th largest full-service agency network.
“Russ has a strong interest in Godfrey’s involvement in – and proactive use of – the Worldwide Partners network to serve our clients’ global marketing needs,” Chuck Manners, president and CEO of Godfrey, said. “His election recognizes Godfrey’s participation and growing leadership in Worldwide Partners and the B2B Network we helped launch.”
Green, of Lancaster, will serve a two-year term as a North American director; his term begins July 2015 and will run through June 2017. As a member of the board, Green will work with fellow board members to help set the strategic and financial direction for Worldwide Partners as a progressive and innovative network of entrepreneurial, independently managed agencies and evolve Worldwide Partners as company, market, and/or partner conditions warrant.
Green leads Godfrey’s client service and business development staff. He joined Godfrey in 1990 and became one of six owners in 1999. Before joining Godfrey, Green worked in marketing communications positions with manufacturers in the telecommunications, chemicals and industrial automation industries.
Green served as president of the Philadelphia Chapter of the Business Marketing Association from 1995-1997, and as president of the Business Marketing Communications Association in Baltimore in 1987. He holds both Bachelor’s and Master’s degrees from Frostburg State University (Maryland).
One of the largest B2B marketing agencies in the United States and a member of Worldwide Partners Inc., Godfrey specializes in helping highly technical manufacturers market themselves better. Godfrey blends customer insight, strategic consulting, brand management, advertising, public relations, digital strategy and skilled execution to produce unified marketing programs ideal for the B2B space. For more information about the spectrum of services Godfrey offers, please visit the company website at www.godfrey.com.
Founded in 1938, Worldwide Partners, Inc. (WPI) is the world’s 10th largest independent full-service agency network, public or private: $2.7 billion in billings with over 80 agencies in over 50 countries across Asia, EMEA, Latin America and North America. Agency partners own the network.
Worldwide Partners B2B Network is the world’s largest network of owner-operated agencies that specialize in B2B marketing or offer it as an area of focus. The network is comprised of over 30 agencies spanning 22 countries with over $1.0 billion in B2B billings.