Godfrey Wins Brand Builder Award

JLG CONEXPO

Hard work pays off! Our “Reaching Out at CONEXPO” efforts for JLG Industries, Inc., won Best Trade Show Marketing Strategy from Hanley Wood. This integrated program started with PR where we hosted a pre-show Sneak Peek Media Day and developed a targeted direct campaign with print and online ads as well as a 20,000-square-foot hotel billboard.

JLG CONEXPO 2014

At the booth, visitors interacted with: two self-service eDoc (literature) stations, a large-scale smartphone and tablet showcasing the new JLG website and JLG ConExpo microsite, a “Reaching Out” wall with a 4K touch-screen, and a boom camera that was mounted atop a boom lift.

JLG CONEXPO 2014

B2B Sightings

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Helping a Lancaster Favorite

Spotted just steps from our door at The Lancaster Dispensing Company, JLG gives renovators a lift.

cranes-charlotte

Soaring in Charlotte

Cranes fly high in Charlotte, NC, as construction on various new buildings ensues. 

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