Godfrey Wins Brand Builder Award


Hard work pays off! Our “Reaching Out at CONEXPO” efforts for JLG Industries, Inc., won Best Trade Show Marketing Strategy from Hanley Wood. This integrated program started with PR where we hosted a pre-show Sneak Peek Media Day and developed a targeted direct campaign with print and online ads as well as a 20,000-square-foot hotel billboard.


At the booth, visitors interacted with: two self-service eDoc (literature) stations, a large-scale smartphone and tablet showcasing the new JLG website and JLG ConExpo microsite, a “Reaching Out” wall with a 4K touch-screen, and a boom camera that was mounted atop a boom lift.


B2B Sightings

JLG Keynote Address

Keynote Address

This JLG® lift has its pick of seats at Pittsburgh’s David L. Lawrence Convention Center. 

York Goldilocks Conditions

Goldilocks Conditions

This family of YORK® units is keeping indoor comfort “just right” in St. Petersburg, Florida. 

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