Lancaster, Pa. – Godfrey, a nationally ranked B2B marketing communications agency, announced that its client JLG Industries Inc. recently won an Event Marketer Silver Award in the Best Outdoor Environment category.
Hundreds of companies, agencies and suppliers from around the world competed across a dozen categories. Thirty-six entries, including three in each category, were honored by Event Marketer magazine. In the Best Outdoor Environment category, PepsiCo was the overall winner, while Heineken took the Gold Award and JLG captured the Silver.
JLG’s winning entry, a 20,000-square-foot exhibit
at CONEXPO 2014, included an outdoor display of the company’s new equipment—14 aerial work platforms, boom lifts and telehandlers. The exhibit’s two-story aluminum and glass modular structure incorporated areas for education and interaction, meetings and food service. Ultimately, the indoor-outdoor exhibit space immersed attendees in the complete world of possibilities JLG offers to the construction and material handling industries.
“Godfrey plays a significant role in helping consistently elevate JLG’s brand,” said Kent Willetts, senior director of global marketing at JLG. “Their team contributed to JLG’s successful performance at CONEXPO by leveraging their industry knowledge and the strategic relationship we share to bring a fully integrated and highly engaging experience to life.”
One of the largest B2B marketing agencies in the United States and a member of Worldwide Partners Inc., Godfrey specializes in helping highly technical manufacturers market themselves better. Godfrey blends customer insight, strategic consulting, brand management, advertising, public relations, digital strategy and skilled execution to produce unified marketing programs ideal for the B2B space. For more information about the spectrum of services Godfrey offers, please visit the company website at www.godfrey.com