FINDING THE RIGHT B2B PUBLIC RELATIONS AGENCY

Reputations are valuable, and in PR maintaining the right position and perception of your business is essential. But a changing media landscape and the inherently complex nature of B2B make finding the right B2B PR agency difficult. With decades of B2B public relations experience, we know how to navigate continuously changing landscapes and deliver tangible results. Our PR experts provide unmatched partnership and performance to every PR program we support. 

In complex industries, trust drives decisions. Today, that trust is increasingly shaped by credible industry voices outside traditional brand channels. At Godfrey, we help brands strategically align with influencers, creators and industry experts to bring real-world credibility and authenticity to their audiences. Our approach connects influencer relations directly to PR, content and business goals, transforming partnerships into meaningful visibility, stronger validation and high-value content that captures the attention and trust of technical audiences.  

Our Influencer relations programs include:  

• Podcast interviews 

• Media and influencer briefings 

• Event engagement 

• Product demos 

• Collaborative content 

• Speaking opportunities

Emerson, a global leader in the technology, software and engineering sectors, sought to expand its worldwide thought leadership position by building upon the success of its North American public relations program globally. The company was particularly interested in highlighting its innovative Discrete Automation portfolio.  

Emerson turned to Godfrey’s technical expertise and deep industry knowledge to help develop content, including insightful technical articles, executive viewpoints and case studies that could be pitched to media, published throughout its own channels and networks, and repurposed globally. 

Peak-Ryzex was looking for a way to expand its thought leadership in supply chain industries. The company came to Godfrey with concrete business objectives, a mission to raise brand awareness and a project budget that would only allow 20 hours of work each month. So, our job was to create a proactive media relations outreach program that drew the most value from each of those 20 hours. 

Bosch Rexroth established aggressive sales goals in 2022, focusing on four target industries. To support those goals, Bosch Rexroth asked Godfrey to help drive an approach to conduct research and develop a broad factory automation program and several vertically aligned strategies and go-to-market plans.