JLG Industries is a global market leader in access equipment. So when the time came to redesign their global website, JLG wanted to reinforce that market position through a more comprehensive and user-friendly website.
To create the website, we used a flexible and easy-to-use global CMS with end users in mind. The result was a responsive site that unified JLG’s equipment and service offerings with easy-to-find product data and highly accessible customer support information. The site is completely responsive, so customers can browse from any device with full functionality.
The new website is available in 25 languages and eight regions. In the first month after the launch, the site received 109,000 visits. The average number of pages viewed and the time users spent on the website also increased. More than half of the pages viewed on the website were product pages.
Website continues to grow and get high marks for usability.
In the nearly two-and-a-half years since the site launch it has expanded to include four additional languages to bring total language availability to 29. The average number of monthly visits has increased by 59 percent to 183,000 with just over one-quarter of all visits happening on phone and tablet devices.
Recently, a leading customer experience (CX) analytics firm measured the site against their B2B industry benchmarks. Across all five measurement indices for CX like site information, navigation and satisfaction, JLG.com bested the B2B average scores by an average of 16 percent. In particular, the score for information browsing beat the current leader and set the new industry benchmark.