Life Doesn’t Stop at 30 Below

A white yeti walks through deep snow near alpine chalets and mountains, illustrating extreme cold-weather conditions.

In the cold, liquids freeze. But fires still burn.

Tyco LFP^® Antifreeze helps overcome the serious challenge of cold-environment sprinkler systems. We decided on light-hearted imagery to highlight the Tyco solution to a serious, potentially unexpected problem.

Tyco and Johnson Controls social and banner ads feature a yeti in a snowy village with the message, “Neither does LFP.”

Tyco LFP Antifreeze poster features a yeti walking through deep snow and promotes fire protection down to -32°C.

Tyco LFP Antifreeze magazine ad shows a yeti in a snowy mountain village with the message, “Life doesn’t stop at 30 below.”

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