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A Modern, Metal Vibe

 

Machining tools and equipment arranged on a workbench include rulers, cutting inserts, a wrench, gauges, safety glasses and screwdriver.

 

We teamed up with Sandvik Coromant’s North America division to create stronger brand alignment on their social media platforms. We conducted research and developed a social media strategy that would engage their target audiences with a refined voice and aesthetic fit for social media. To support the strategy, we designed templates that capture the brand’s clean, modern, metal vibes, identified topics and trends and wrote content that creates stronger connections with their audience.

Three men review an informational display, with a Sandvik Coromant employee in a yellow jacket pointing out details.
Person holds a phone displaying a Sandvik Coromant word-search post challenging users to find their biggest machine shop challenge.
  • Smartphone beside a laptop displays the Sandvik Coromant Instagram grid featuring manufacturing, tools, people and company content.
  • Sandvik Coromant social posts promote July webinars on high-speed machining, anti-vibration tools and solid carbide tools.
  • Sandvik Coromant story graphics promote a “7th Inning Skill Stretch” and July webinars on machining, anti-vibration and carbide tools.
  • Machining graphic highlights 30% annual custom tool volume at the Mebane Production Unit beside a post citing a 500% productivity increase.
  • Sandvik Coromant social carousel highlights manufacturing investment: 2,500 new products yearly, 150+ countries and 1,700+ patents.
  • Hand holds a phone showing a Sandvik Coromant post about faster payback, beside a close-up of a cutting tool machining metal.
  • CoroDrill 460 graphic lists material categories beside a drill, paired with a phone displaying Sandvik Coromant social content.

 

 

Hand holds a phone displaying a Sandvik Coromant post featuring Helen Blomqvist and the message, “This industry is for everyone.”
Inventory Insights graphic shows a hand scanning a cutting tool, data lines and metallic shapes, highlighting better tool management.

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