How do you create a new forward-thinking brand focused on innovation and international growth, while staying true to a hundred+ year history of a family-run business? That was the challenge for MLC, a high-calcium lime products and solutions provider formerly known as Mississippi Lime Company.
We worked closely with MLC to build a new brand from the ground up — conducting extensive research and developing an updated brand strategy, including positioning, go-to-market strategy and creative execution. With a new look, new logo and new language to tell their story, we helped position MLC as leaders in the industry. We also supported the launch with a brand video, PR outreach and an ad campaign designed to boost awareness and broaden their business horizons.
