Revolution With Swagger

YORK YZ chiller website displayed across a laptop, tablet and smartphone with product launch messaging.

The launch of the YORK^® YZ Magnetic Bearing Centrifugal Chiller was unlike any chiller launch Johnson Controls undertook in the past. It gave us a chance to explore new strategies and techniques for a B2B product launch that was even more exciting.

We constructed a bold, unique and confident concept with a highly digital focus — all while shining a spotlight on an industry revolution.

Desktop monitor displays an interactive YORK YZ chiller experience inviting users to explore the product.

Desktop monitor displays the YORK YZ chiller chatbot with questions about refrigerant, bearings and efficiency.

YORK YZ promotional banner features the centrifugal chiller with design, performance and efficiency benefits.

YORK YZ campaign shows a text-to-chat poster beside a man with a phone and mobile chatbot screens.

TAKE THE NEXT STEP

We’re an agency that knows what it takes to overcome the challenges B2B industries face. If you’re ready for marketing that really works, we are too.