When Solenis field service reps were asked what marcom support they want most, this was their #1 answer: They needed a way to show that Solenis chemistries can benefit many dimensions of an operation—from the plant to the unit operations level.
Godfrey led the creation of immersive, three-dimensional schematics for several of Solenis’ customer operations. With a bright and simple aesthetic that suited the Solenis brand, each schematic offered a digital model of the environment at hand. At key inspection points throughout each model, the user could interact for more information about relevant Solenis solutions.
Since launching in late 2016, the schematics have attracted nearly 1,000 interactions with users on the web. But their value reaches well beyond PCs and mobile devices. Plans are to use the interactive 3D models in sales presentations, print materials, conference room visuals and at trade events. And thanks to a highly versatile 3D content platform, they can even be experienced through a VR headset. Solenis has made plans to produce two more interactive schematics in 2017.