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Doubling Organic Search Traffic With a Mix of Reliable and Surprising Solutions

The supplier of innovative total door opening solutions improves link authority and boosts keyword rankings.

Increased organic search

THE CHALLENGE

Increasing organic search

ASSA ABLOY Entrance Systems US, a supplier of innovative total door opening solutions, was tasked by its global organization with increasing organic search traffic by 30%. While their website already told their story, they knew they needed to optimize it if they wanted to achieve their goal.

Infograph fire
Infograph burglary
Infograph earthquake
burglary

THE SOLUTION

Infographics that build link authority and on-page optimization

Godfrey had already been working with ASSA ABLOY Entrance Systems US, so our team was ready when they shared their challenge. To increase organic search, Godfrey created a specialized SEO program. Our experts devised a plan that combined extensive keyword research, on-page optimization and two compelling interactive infographics.

The on-page optimization our team focused on made a tremendous impact on ranking performance. We rewrote 24 of their North American site’s pages to incorporate the most important industry-leading terms. While this effort alone certainly helped ASSA ABLOY Entrance Systems rank higher for keywords, two infographics also played a part.

It may surprise some B2B marketers that we leveraged infographics to improve search rankings—and these weren’t your typical PDF or image-based infographics. To improve mobile friendliness, we brought the content to life: "How Your Building Can Keep People Safe" and “9 Ways to Slash Your Building’s Energy Consumption” are animated, responsive and browser-based. Once we built the content, our public relations and search staff worked with media outlets to build up inbound links from authoritative sites.

Results Search

THE RESULTS

Organic search goal exceeded

Our personalized SEO program more than doubled the search traffic for ASSA ABLOY Entrance Systems. The infographics helped boost link authority, and the on-page optimization boosted keyword rankings. Implementing the rest of the SEO program alongside these key achievements helped meet—and exceed—their 30% organic search goal. Godfrey’s ongoing efforts continue to play an essential role in helping ASSA ABLOY Entrance Systems increase their visibility in search engines for key industry terms.

impressions  Improved Link Authority
new users  Higher Keyword Rankings

Organic growth - users

Our Services

Search

Search

Strategy

Strategy

Website development

Website Design & Development

Data Analytics

Data & Analytics

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Content Creation

Public Relations

Public Relations

Research

Research

Doubling Organic Search Traffic With a Mix of Reliable and Surprising Solutions

The supplier of innovative total door opening solutions improves link authority and boosts keyword rankings.

Our Services

Search

Strategy

Website Design & Development

Data & Analytics

Content Creation

Public Relations

Research