Capabilites

A b2b agency made for real-world results

Technical audiences face complexity every day. Having a partner who turns that complexity into a competitive advantage means you spend less time spinning wheels and more time reaching your customers with messages that resonate. Whether you’re looking to maximize results, understand the data or break into the market with a new innovation, we can help expand what’s possible in your industrial B2B marketing.  

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Strategy

Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action. 

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Creative

We find the magic to cut through the noise, crafting stories that inspire the imagination and keep your customer’s attention. We specialize in brand identity, content creation, event marketing, sales promotion and all aspects of web and video production.

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Demand

Our experts know what’s needed to create effective B2B demand-generation campaigns. We can help with SEO, PPC, social media, email marketing, media planning and buying, and PR — the components you need to build a better marketing machine.  

DEEP EXPERTISE

We understand your challenges

B2B is fast, complex and always changing and demands an attention to detail that’s second to none. We make it our business to not only manage the difficulties of B2B marketing but to help your business meet its goals, no matter the challenge. 

We deliver our best work when helping your company:  

  • Build brand awareness 

  • Enter new markets 

  • Launch new products 

  • Expand sales opportunities

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Industries

Where we excel

Two construction workers wearing hard hats, safety vests, and harnesses assemble a steel building frame at an active construction site.

Building Materials

Reaching a spectrum of buyers, from architects and designers to consultants, owners and end users.

Industrial chemical processing facility with tall stacks, processing equipment, and storage structures under a colorful sky at sunset.

Chemicals

Selling the chemistry plus the supply chain, the support and the data-driven systems that make the chemistry work.

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Heavy Equipment

Distinguishing the rental office from the job site and moving your message to the audiences on both sides.  

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HVAC & Refrigeration

Creating unique, compelling differentiation while balancing regulatory changes, diverse audiences and a rapidly changing industry.

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LIfe Sciences

Navigating the complexities of procurement with an increasingly diverse audience of buyers.

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Manufacturing

Finding your voice in the conversation streams, from safety standards to lean manufacturing and the internet of things. 

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Material Handling & Logistics

Deploying a story that moves the most important influencers in IT, supply chain, integration and the C-suite.

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Paper & Packaging

Highlighting the entire supply chain, and the process touch points in between.   

Partners

We're working with

  • Adobe logo.
  • ASI logo.
  • Cision logo.
  • Domo logo.
  • Google logo.
  • Hubspot logo.
  • ISBN logo.
  • Jasper logo.
  • Optimizely logo.
  • PSRA logo.
  • Sprout Social logo.
  • WBENC logo.
  • Worldwide Partners logo.

Testimonials

SEE WHAT CLIENTS SAY ABOUT US

  • As our business has grown, we found it was critical to partner with an agency that could handle multiple aspects of our marketing plan. We chose Godfrey because of their industry expertise and wealth of B2B marketing knowledge. Godfrey has become a strategic partner that is critical to the success of our business, and I can trust that they will always execute on our plan to achieve positive results.

    DARCEY HANSEN
    North America Marketing Leader, Johnson Controls-Hitachi Air Conditioning

    Johnson Controls logo.
  • Godfrey has been our partner for over a decade, and we’re continually impressed with their ability to create wins through impactful, thought-leadership public relations, even when budgets are tight. Our business is complex and ever-evolving, just like the supply chain markets we serve. We appreciate Godfrey’s ability to keep up with the latest industry trends while staying agile with shifting areas of focus.  

    JANET JOHNSON
    Senior Director of Marketing, Peak Technologies

    Peak Technologies logo.
  • Godfrey is really what you think of when you talk about a full-service organization. Godfrey has a lot of horsepower…with a lot of experts in their field. What you ask for, you get back – and then 150% above and beyond that. To sum it up, Godfrey gets it.  

    HEATH FRYE
    Director of Marketing, Pixelle Specialty Solutions

    Pixelle Specialty Solutions logo.
  • The most valuable vendors are the ones that go beyond delivery of their products and services by earning a position as a trusted advisor and partner. Godfrey is an example of a most valuable vendor. Godfrey works diligently to understand my business needs, seeking ways to be a force multiplier. Simply put, Godfrey helps me get more done more efficiently and more effectively. From strategy development to marketing deliverables, Godfrey helps accelerate and enhance the value of my marketing efforts.

    ROB TANNER
    Product Marketing Director, Applied Equipment, Americas, Johnson Controls

    Johnson Controls logo.
  • Godfrey is exceptional at balancing both the work and everyone involved. On a recent web project, Godfrey coordinated with multiple entities within our company to get the project done, and the team made it look easy. Godfrey’s agility, speed, thoroughness and support helped complete the project on time and within budget, earning positive reviews from across the company.  

    DAN BRENNAN
    Inside Sales/Marketing Manager, RS Integrated Supply

    RS Integrated Supply logo.
  • Godfrey is an invaluable partner for us on the Ducted Systems Side of the business with Johnson Controls. Their background industry knowledge as well as intimate familiarity with people and systems within Johnson Controls makes working with them a very easy and smooth experience. I also appreciate their ability to anticipate needs and proactively tackle projects and tasks on our behalf without a lot of handholding. In our fast-paced environment, this is a tremendous benefit to our business.  

    Chris Thompson
    Product Marketing Manager, Residential HVAC, Johnson Controls

    Johnson Controls logo.

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