Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.
We find the magic to cut through the noise, crafting stories that inspire the imagination and keep your customer’s attention. We specialize in brand identity, content creation, event marketing, sales promotion and all aspects of web and video production.
Our experts know what’s needed to create effective B2B demand-generation campaigns. We can help with SEO, PPC, social media, email marketing, media planning and buying, and PR — the components you need to build a better marketing machine.
WE UNDERSTAND YOUR CHALLENGES
B2B is fast, complex and always changing and demands an attention to detail that’s second to none. We make it our business to not only manage the difficulties of B2B marketing but to help your business meet its goals, no matter the challenge.
We deliver our best work when helping your company:
- Build brand awareness
- Enter new markets
- Launch new products
- Expand sales opportunities
WHERE WE EXCEL
Reaching a spectrum of buyers, from architects and designers to consultants, owners and end users.
Selling the chemistry plus the supply chain, the support and the data-driven systems that make the chemistry work.
Distinguishing the rental office from the job site and moving your message to audiences on both sides.
Navigating the complexities of procurement with an increasingly diverse audience of buyers.
Finding your voice in the conversation streams, from safety standards to lean manufacturing and the internet of things.
SEE WHAT CLIENTS SAY ABOUT US
Director, Corporate Communications & Public Relations, Danfoss
Godfrey has solid relationships with the trade media editors in all our key industries, and the resulting PR programs help us communicate the right messages to our target audiences.
Product & Strategy Manager, Global Chiller Products, Johnson Controls
The Godfrey team supported the execution of the YORK® YZ centrifugal chiller market launch by helping us turn our ideas into realities on a very tight timeline… [This YZ launch material has] been seen by thousands of our customers all over the world.
Director of Marketing, Pixelle Specialty Solutions
Godfrey is really what you think of when you talk about a full-service organization. Godfrey has a lot of horsepower…with a lot of experts in their field. What you ask for, you get back—and then 150% above and beyond that. To sum it up, Godfrey gets it.
Director of Global New Product Launches, Johnson Controls
We consider our team there an extension of our department. From strategy development to full campaign execution, it’s clear that they have a strong understanding of our business and our objectives.
Marketing Communications Manager, Klüber Lubrication NA LP
Godfrey has invested in Klüber to truly understand our markets, audiences and how we work internally. In the 12 years I’ve worked with the agency, I’ve always appreciated the way they customize their strategies and plans to focus on our business goals.