Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.
We find the magic to cut through the noise, crafting stories that inspire the imagination and keep your customer’s attention. We specialize in brand identity, content creation, event marketing, sales promotion and all aspects of web and video production.
Our experts know what’s needed to create effective B2B demand-generation campaigns. We can help with SEO, PPC, social media, email marketing, media planning and buying, and PR — the components you need to build a better marketing machine.
WE UNDERSTAND YOUR CHALLENGES
B2B is fast, complex and always changing and demands an attention to detail that’s second to none. We make it our business to not only manage the difficulties of B2B marketing but to help your business meet its goals, no matter the challenge.
We deliver our best work when helping your company:
- Build brand awareness
- Enter new markets
- Launch new products
- Expand sales opportunities
WHERE WE EXCEL
Reaching a spectrum of buyers, from architects and designers to consultants, owners and end users.
Selling the chemistry plus the supply chain, the support and the data-driven systems that make the chemistry work.
Distinguishing the rental office from the job site and moving your message to audiences on both sides.
Navigating the complexities of procurement with an increasingly diverse audience of buyers.
Finding your voice in the conversation streams, from safety standards to lean manufacturing and the internet of things.
SEE WHAT CLIENTS SAY ABOUT US
North America Marketing Leader, Johnson Controls-Hitachi Air Conditioning
As our business has grown, we found it was critical to partner with an agency that could handle multiple aspects of our marketing plan. We chose Godfrey because of their industry expertise and wealth of B2B marketing knowledge. Godfrey has become a strategic partner that is critical to the success of our business, and I can trust that they will always execute on our plan to achieve positive results.
Senior Director of Marketing, Peak Technologies
Godfrey has been our partner for over a decade, and we’re continually impressed with their ability to create wins through impactful, thought-leadership public relations, even when budgets are tight. Our business is complex and ever-evolving, just like the supply chain markets we serve. We appreciate Godfrey’s ability to keep up with the latest industry trends while staying agile with shifting areas of focus.
Director of Marketing, Pixelle Specialty Solutions
Godfrey is really what you think of when you talk about a full-service organization. Godfrey has a lot of horsepower…with a lot of experts in their field. What you ask for, you get back—and then 150% above and beyond that. To sum it up, Godfrey gets it.
Product Marketing Director, Applied Equipment, Americas, Johnson Controls
The most valuable vendors are those that go beyond delivery of their products and services by earning a position as a trusted advisor and partner. Godfrey is an example of a most valuable vendor. Godfrey works diligently to understand my business needs, seeking ways to be a force multiplier. Simply put, Godfrey helps me get more done more efficiently and more effectively. From strategy development to marketing deliverables, Godfrey helps accelerate and enhance the value of my marketing efforts.
Inside Sales/Marketing Manager, RS Integrated Supply
Godfrey is exceptional at balancing both the work and everyone involved. On a recent web project, Godfrey coordinated with multiple entities within our company to get the project done, and the team made it look easy. Godfrey’s agility, speed, thoroughness and support helped complete the project on time and within budget, earning positive reviews from across the company.
Product Marketing Manager, Residential HVAC, Johnson Controls
Godfrey is an invaluable partner for us on the Ducted Systems side of the business with JCI. Their background industry knowledge as well as intimate familiarity with JCI’s people and systems make working with them a very easy and smooth experience. I also appreciate their ability to anticipate needs and proactively tackle projects and tasks on our behalf without a lot of hand-holding. In our fast-paced environment, this is a tremendous benefit to our business.