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      BOOK AN INTRO CALL

      We’re excited to learn more about the world-changing work your company is doing and how we can help. Here’s what we’ll cover in the call:

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      BOOK AN INTRO CALL

      We’re excited to learn more about the world-changing work your company is doing and how we can help. Here’s what we’ll cover in the call:

      • Assessing your current challenges and goals
      • Alignment of our capabilities and experience
      • Initial discussion about scope of work and pricing
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      Building Materials

      Reaching a spectrum of buyers, from architects and designers to consultants, owners and end users.

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      Heavy Equipment

      Distinguising the rental office from the job site and moving your message to audiences on both sides.

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      Building Materials

      Reaching a spectrum of buyers, from architects and designers to consultants, owners and end users.

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      Building Materials

      Reaching a spectrum of buyers, from architects and designers to consultants, owners and end users.

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      Building Materials

      Reaching a spectrum of buyers, from architects and designers to consultants, owners and end users.

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      Chemicals

      Navigating the complexities of procurement with an increasingly diverse audience of buyers.

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      Building Materials

      Reaching a spectrum of buyers, from architects and designers to consultants, owners and end users.

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      Building Materials

      Reaching a spectrum of buyers, from architects and designers to consultants, owners and end users.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      Want to be part of Godfrey? Find out who we’re looking for.

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      We Live By A Few Unshakable Principles

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

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      STRATEGY

      Whether it’s brand strategy or sharpening your messaging, digging into analytics for data-driven decision-making or researching where industry trends are moving, we have the expertise to help create a relevant, targeted plan of action.

      Why choose Godfrey as your Agency?

      We are an experienced industrial marketing company and B2B specialist trusted by industry leaders. From creative storytelling to technical content development, we help B2B industries connect with their audiences and drive business growth. As a leading industrial advertising agency, we blend creative storytelling with technical accuracy to elevate your brand across every touchpoint. 

      Looking for an industrial marketing agency that understands your world? Let’s build something extraordinary together. 

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      WHAT IS INDUSTRIAL MARKETING?

      For most B2B marketers, this is the single most important measure of success: How many leads were handed over to sales? Our B2B lead generation experts are here to help. We know how to find marketing qualified leads, how to turn them into sales qualified leads and how to optimize that process in real time for the best measurable outcome.

      Related Resources

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      Related Work

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      Team Member Testimonials

      What Our Team Says

      • Here at Godfrey, you must be fascinated to do your job. It’s par for the course. We learn a lot about the industries, the work, and get glimpses into technologies or products our clients are doing that are really, really cool. Fascination is built into what we do.

        Emily Hosey
        Account Director

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      • Here at Godfrey, you must be fascinated to do your job. It’s par for the course. We learn a lot about the industries, the work, and get glimpses into technologies or products our clients are doing that are really, really cool. Fascination is built into what we do.

        Emily Hosey
        Account Director

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      • Here at Godfrey, you must be fascinated to do your job. It’s par for the course. We learn a lot about the industries, the work, and get glimpses into technologies or products our clients are doing that are really, really cool. Fascination is built into what we do.

        Emily Hosey
        Account Director

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      B2B Industries

      Industrial Marketing Agency FAQs

      What is an industrial Marketing Example?

      Industrial marketing refers to the strategies and practices used to promote products or services within industrial and technical markets. While it focuses on long sales cycles, detailed specifications and collaborative buying teams, effective industrial marketing goes beyond facts and features. Today’s technical buyers—engineers, plant managers, procurement leads—still make decisions as people. That means they respond not only to logic, but also to messaging that speaks to their challenges, aspirations and values.

      A strong industrial marketing strategy involves understanding complex purchase processes and targeting key decision-makers across B2B industries. This type of marketing often includes content creation, demand generation and lead nurturing tailored to technical audiences. An industrial marketer must be fluent in translating product capabilities into real-world outcomes.

      What is an industrial Marketing Example?

      Industrial marketing refers to the strategies and practices used to promote products or services within industrial and technical markets. While it focuses on long sales cycles, detailed specifications and collaborative buying teams, effective industrial marketing goes beyond facts and features. Today’s technical buyers—engineers, plant managers, procurement leads—still make decisions as people. That means they respond not only to logic, but also to messaging that speaks to their challenges, aspirations and values.

      A strong industrial marketing strategy involves understanding complex purchase processes and targeting key decision-makers across B2B industries. This type of marketing often includes content creation, demand generation and lead nurturing tailored to technical audiences. An industrial marketer must be fluent in translating product capabilities into real-world outcomes.

      What is an industrial Marketing Example?

      Industrial marketing refers to the strategies and practices used to promote products or services within industrial and technical markets. While it focuses on long sales cycles, detailed specifications and collaborative buying teams, effective industrial marketing goes beyond facts and features. Today’s technical buyers—engineers, plant managers, procurement leads—still make decisions as people. That means they respond not only to logic, but also to messaging that speaks to their challenges, aspirations and values.

      A strong industrial marketing strategy involves understanding complex purchase processes and targeting key decision-makers across B2B industries. This type of marketing often includes content creation, demand generation and lead nurturing tailored to technical audiences. An industrial marketer must be fluent in translating product capabilities into real-world outcomes.

      What is an industrial Marketing Example?

      Industrial marketing refers to the strategies and practices used to promote products or services within industrial and technical markets. While it focuses on long sales cycles, detailed specifications and collaborative buying teams, effective industrial marketing goes beyond facts and features. Today’s technical buyers—engineers, plant managers, procurement leads—still make decisions as people. That means they respond not only to logic, but also to messaging that speaks to their challenges, aspirations and values.

      A strong industrial marketing strategy involves understanding complex purchase processes and targeting key decision-makers across B2B industries. This type of marketing often includes content creation, demand generation and lead nurturing tailored to technical audiences. An industrial marketer must be fluent in translating product capabilities into real-world outcomes.

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      We Understand Web

      We know the B2B landscape and have decades of web development experience for global B2B companies. We put that experience to work when building a single landing page or an entire online experience, mapping a strategic user experience while defining measurable goals and implementing best practices.

      We understand and implement website UX, ADA and SEO best practices

      We guide you through complexities of the process with proactive recommendations

      Our web services are easily scalable, ranging from planning, front end, back end or your entire website project from start to finish

      Our solutions are platform agnostic

      We ground our projects in data, research and insight to continually improve user experience

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      COMPREHENSIVE MEANS IT

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      New Product Launch for Johnson Controls

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      Talent
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      Some of the most brilliant people in B2B marketing communications work at Godfrey. And we’re always looking for more.

      Our team comprises digital marketers, social media strategists, writers, artists, account specialists and more. The result is a team of highly talented marketers who innovate the industry year after year.

      Aaron Kim

      Creative Director

      Alex Schwartz

      Senior Account Manager

      Alison Fetterman Adams

      Senior Vice President, Strategy & Intelligence

      Allison Northrop

      Public Relations Manager & Creator Relations Lead

      Amanda Carson

      Programs Manager

      Amy Wagner

      Senior Copywriter

      Andrew Cotterman

      Senior Account Manager

      Bridey Orth

      Vice President, Creative

      Bryan Clancy

      Creative Director, Web Solutions Manager

      Charlie Hudson

      Strategist

      Donna Harris

      Director of Strategy

      Emily Hosey

      Account Director

      Emily Suhr

      Associate Public Relations Manager

      Erin Edwards

      Senior Traffic Manager

      Erin Michalak

      Senior Vice President, Partner

      Gina Mudie

      Senior Public Relations Manager

      Jen van der Meij

      Senior Creative Director

      JenMarie Macdonald

      Public Relations Content Director

      Josh Seibert

      Art Director

      Judah White

      Digital Marketing Manager

      Julie LaSalle

      Account Director

      Kim Tull

      Senior Project Manager

      Liz Lausch

      Senior Public Relations Manager

      Lori Somers

      Director of Finance/Controller

      Luanne Schreier

      Director of Strategic Partnerships

      Matt Boaman

      Vice President, Marketing Channels

      Matthew Kabik

      Senior Copywriter

      Melissa Einfrank

      Director of Public Relations

      Paul Mindemann

      Senior Content Director

      Rachel LaMarco

      Senior Account Manager

      Rich Elliot

      Account Manager

      Ruben van der Meij

      Vice President, Account Service

      Sam Alexander

      Director of Digital Marketing

      Sarah Hagan

      Senior Account Manager

      Sarah Poliski

      Senior Public Relations Manager

      Scott Clark

      Public Relations Manager

      Scott Kreider

      Senior Copywriter

      Shannon DePaul

      Account Manager

      Spencer Hollingsworth

      Senior Designer

      Stacy Whisel

      President

      Susan Null

      Accounting and Billing Assistant

      Taylor Bland

      Senior Programs Manager

      Todd Walter

      Senior Public Relations Manager

      Tom Gorman

      Executive Producer

      Trevor Knight

      Senior Copywriter & Social Media Manager

      Victoria Bender

      Senior Account Manager

      Vince DiStefano

      Director of Information Technology

      Wes Reminder

      Vice President, Operations

      Wesley Schmidt

      Senior Public Relations Manager

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      Related Resources

      Accordion Title

      B2B branding can be more complex than B2C; the audience has more decision-makers, while the products and applications are more technical. Your identity must be inspiring and insight-driven. Whether it’s a light refresh or a completely new brand, we’ll scale our methodology to start with research, form a go-to-market strategy, craft a concept and build a plan that drives awareness and clearly communicates who you are and what you do.

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

      Accordion Title

      B2B branding can be more complex than B2C; the audience has more decision-makers, while the products and applications are more technical. Your identity must be inspiring and insight-driven. Whether it’s a light refresh or a completely new brand, we’ll scale our methodology to start with research, form a go-to-market strategy, craft a concept and build a plan that drives awareness and clearly communicates who you are and what you do.

      iconGroup

      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

      Accordion Title

      B2B branding can be more complex than B2C; the audience has more decision-makers, while the products and applications are more technical. Your identity must be inspiring and insight-driven. Whether it’s a light refresh or a completely new brand, we’ll scale our methodology to start with research, form a go-to-market strategy, craft a concept and build a plan that drives awareness and clearly communicates who you are and what you do.

      iconGroup

      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

      Accordion Title

      B2B branding can be more complex than B2C; the audience has more decision-makers, while the products and applications are more technical. Your identity must be inspiring and insight-driven. Whether it’s a light refresh or a completely new brand, we’ll scale our methodology to start with research, form a go-to-market strategy, craft a concept and build a plan that drives awareness and clearly communicates who you are and what you do.

      iconGroup

      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

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      New Product Launch for Johnson Controls

      Team Member Testimonials

      What our Team Says

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      Here at Godfrey, you must be fascinated to do your job. It’s par for the course. We learn a lot about the industries, the work, and get glimpses into technologies or products our clients are doing that are really, really cool. Fascination is built into what we do.

      Emily Hosey
      Account Director

      By The Numbers

      Godfrey Has ...

      50+

      Team Members

      50+

      Team Members

      Influencer Clifton Beck’s content was released as a full, one-hour YouTube video. In the future, the video will serve as curriculum content for students. The one-hour video resulted in over 15K views on YouTube.
      Influencer Tony Mormino’s content featured on his YouTube channel in eight parts, with nearly 50 video clips and photos from the tour across LinkedIn, TikTok and YouTube. Estimated views reached over 1.5 million to date.
      Our client was able to repurpose all content across their owned social channels, resulting in new follower growth and an increase in engagement.

      Together, these demonstrated the immense value of pairing event-level planning with authentic influencer storytelling.
 
      Through strategic planning, thoughtful coordination and deep influencer partnership management, Godfrey helped a leading HVAC solutions provider bring their training and engineering center to life through trusted third-party voices.

      Influencer Clifton Beck’s content was released as a full, one-hour YouTube video. In the future, the video will serve as curriculum content for students. The one-hour video resulted in over 15K views on YouTube.
      Influencer Tony Mormino’s content featured on his YouTube channel in eight parts, with nearly 50 video clips and photos from the tour across LinkedIn, TikTok and YouTube. Estimated views reached over 1.5 million to date.
      Our client was able to repurpose all content across their owned social channels, resulting in new follower growth and an increase in engagement.

      Together, these demonstrated the immense value of pairing event-level planning with authentic influencer storytelling.
 
      Through strategic planning, thoughtful coordination and deep influencer partnership management, Godfrey helped a leading HVAC solutions provider bring their training and engineering center to life through trusted third-party voices.

      Contact Information

      Godfrey

      40 N. Christian Street
      Lancaster, PA 17602

      (717) 393-3831

       

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