
Refrigerant recovery and reclamation are a growing focus in the HVAC industry, but many contractors don’t have the resources needed to understand their value — or a clear explanation of best practices.
A-Gas, a world leader in the supply and life cycle management of refrigerants and associated products and services, needed to create a video on improving safe refrigerant recovery and reclamation as part of a larger education program for residential HVAC contractors. The F-gas Reduction Incentive Program (FRIP) required an easy-to-understand video to help contractors grasp this highly technical process.
We partnered with A-Gas and used our own proven processes and experience to quickly plan, film and produce the video within the target budget.
Working with the team at Godfrey was a delight. We needed to develop, film and deliver a technical training video under a tight deadline. The Godfrey team got us the content we needed before the deadline thanks to their prompt communication, comprehensive planning and in-depth pre-filming meetings with our technical experts. Most helpful was leveraging their experience delivering technical videos; they provided impactful adjustments to our script and shot list that better explained our message. I highly recommend working with the Godfrey team, but especially if you are aiming to deliver a complex or technical message with clarity.
Betsy Harbison
Director of Marketing, A-Gas Americas
We’re an agency that knows what it takes to overcome the challenges B2B industries face. If you’re ready for marketing that really works, we are too.