The Solution
Empowering everyday champions.
To engage potential customers and tell a compelling story about the Rotating Equipment Performance program at Big River Steel, we took an up-close-and-personal approach. When it comes to the art of storytelling in any form, we’re big believers in the maxim, “Show, don’t tell.” And one effective way to showcase the success of our clients is to capture it in action with video. To begin, our team traveled to Big River Steel in Arkansas to get firsthand insights about the program on camera and tour the impressive, high-tech facility. After hours of inWe positioned the new Ecore as an innovator uniquely skilled in improving human performance. In any application environment, from athletic to commercial, they would stand as a force for helping people perform more comfortably, more safely and more energetically. The new brand would center on these people — the everyday champions "Empowered by Ecore."
Rather than downplaying their athletic side for the sake of commercial audiences, we designed a visual identity that leveraged their leadership in the athletic space as a powerful differential. After all, the average health care worker brings as much excellence to the job as any athlete brings to the game. Under this new brand story, Ecore is more than an athletic or commercial brand; they're a brand that helps people perform like athletes, no matter where they are. Through a year-long campaign that unified all of Ecore's PEO and event marketing efforts, we launched a flooring brand that packed more punch and vitality than any other name in the industry.
