A project this big and bold requires the right data to build a targeted action plan. Our strategy team conducted deep research and collaborated extensively with Solenis and Diversey. That included dozens of internal and external stakeholder interviews and reviewing a lot of internal associate survey responses — more than 4,300 — to uncover the insights needed to shape a cohesive strategy.
Once strategy was finalized, we developed a messaging framework to position the expanded Solenis as a global leader in its existing and new markets. Building on our previous branding work with Solenis, we used sustainability as a narrative anchor that was both grounded in research and would resonate with internal teams, customers and other stakeholders.
In addition, we created brand and product hierarchies to define relationships between Solenis and its existing sub-brands, as well as guide branding relationships for future acquisitions.
Godfrey has been a true partner, aligning our shared visions into a cohesive brand identity. From designing distinctive logos to executing extensive website updates, their strategic, creative and development support has helped us firmly establish our dynamic trajectory in a global marketplace that’s ready for proven sustainable solutions.
Katy Abernathy
Vice President, Corporate Communications, Solenis
We’re an agency that knows what it takes to overcome the challenges B2B industries face. If you’re ready for marketing that really works, we are too.
