Blog Post

    6 Movie Posters About Your Life as a B2B Marketer

    Publish date: February 24, 2016 | Reading time: 4 minutes

    If someone made a movie about your career, what kind of movie would it be? Our creative team wanted to venture a guess, so we created six movie posters to chronicle the ups and downs of life in the world of B2B.

    If someone made a movie about your career, what kind of movie would it be? Our creative team wanted to venture a guess, so we created six movie posters to chronicle the ups and downs of life in the world of B2B. Perhaps one of these sounds like the kind of week you’re having…

    1. The Psychological Thriller

    Poster titled “Persona” featuring a blurred silhouette with the tagline, “It’s 2015. Do you know where your buyers are?” for the FWD:B2B Conference.

    Customer insight doesn’t have to be a horror story. After all, the unknown persona is always the scariest.

    2. The Oscar-Bait Biopic

     

    FWD:B2B Conference poster titled “The Marketing Director,” showing a man at a desk before a strategy board, with an orchestra-themed tagline.

    When the strategy is solid and the ROI rolls in, it’s okay to imagine your life as an inspiring political drama. You’ve earned it.

    3. The Rom-Com

    FWD:B2B Conference poster titled “Clearing Legal,” featuring a smiling man and skeptical woman with the tagline, “The term for their condition is love.”

    B2B has feelings, too. That’s why we dreamed up a romantic comedy about a creative marketer, a corporate lawyer and those unpredictable laws of the heart.

    4. The Disaster Comedy

    FWD:B2B Conference poster titled “Booth,” showing five marketers posing at an expo beneath the tagline, “Five marketers. Three days. And way too many keychains.”

    What would be more comically disastrous than a trade show where nothing goes as planned?

    5. The Dystopian Drama

    FWD:B2B Conference poster titled “RFP,” showing three businesspeople running through flying papers beneath the tagline, “Let the games begin.”

    Indeed, today’s buying process can sometimes feel like a knock-down, drag-out game of survival.

    6. The Sci-Fi Epic

    FWD:B2B Conference poster titled “Product Launch,” showing an open glowing box with the tagline, “Rise above the vertical.”

    Every day, B2B products change the world in more ways than anyone can count. So, our final B2B movie poster imagines the breathtaking epic that every B2B innovation deserves.

    Godfrey Team

    Godfrey helps complex B2B industries tell their stories in ways that delight their customers.

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