Industries

HEAVY EQUIPMENT MARKETING AS POWERFUL AS YOUR INDUSTRY

In the heavy equipment industry, you’re selling a product with immediate human outcomes. People quite literally step inside your machines. But those end users who will inhabit your equipment are only part of the audience. We know what it takes to build a hard-working global brand that speaks to renters, buyers, contractors and end users alike. 

Wheel loader moves aggregate through a quarry, illustrating heavy equipment used in mining and construction materials handling.

EXTENSIVE B2B MARKETING ADVICE 

Intricate buying cycles, multiple decision-makers, content creation – B2B marketing is as complex as it gets. We’ve created a comprehensive e-book, filled with decades of B2B marketing experience. Marketing to Complex Industries: The Ultimate Guide shows you how to tell your story in an authentic way that leads to real results. 

DOWNLOAD FREE E-BOOK

TALKING TO BUYERS AND END USERS

Companies who purchase equipment want to know that your machines will run reliably, deliver a good total cost of ownership and yield high utilization rates. You also need to connect with the end user regarding increased productivity, machine versatility and potential fuel savings. We understand the needs of all your audiences. 

Maintenance technician in safety gear inspects hydraulic components on heavy construction equipment during routine service.

OUR MARKETING SERVICES INCLUDE:

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SEO and PPC for Heavy Equipment: Enhancing visibility and establishing authority with purchasing companies.

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Marketing Automation & CRM Integration: Streamlining processes to make connections to end-users and every decision-maker along the way.

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Account-based Marketing: Targeting high-value decision-makers with precision.

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Inbound Marketing: Attracting and nurturing leads across your audiences.

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Heavy Equipment Marketing Strategy: Securing social and digital marketing results based on data-driven insights.

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Content Marketing & Public Relations: Creating heavy-construction narratives that drive interest and familiarity with your products.

BOOK AN INTRO CALL

We’re excited to learn more about the world-changing work your company is doing and how we can help. Here’s what we’ll cover in the call:

  • Assessing your current challenges and goals
  • Alignment of our capabilities and experience
  • Initial discussion about scope of work and pricing
BOOK A CALL WITH ERIN
Erin Michalak sitting and smiling.

HEAVY EQUIPMENT

RELATED EXPERIENCE

  • CASE Construction logo.
  • Jerr-Dan logo.
  • Metso Outotec logo.
  • Warfel Construction logo.
  • Zachry Construction logo.

Related Work

Case Study

CASE CONSTRUCTION EQUIPMENT

CHARGING UP EXCITEMENT FOR THE INDUSTRY’S FIRST ELECTRIC BACKHOE LOADER

Related Resources

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Industry Spotlight: Challenges & Opportunities in Heavy Equipment

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Marketing to Complex Industries: The Ultimate Guide

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