Construction worker holding blueprints on building site hero image

INDUSTRIES

Building Materials Marketing Agency for B2B Brands

The building materials marketplace is evolving rapidly, influenced by trends such as LEED certification, sustainability initiatives, supply chain disruptions, skilled labor shortages, the integration of smart technology and the shift to hybrid work environments. At Godfrey, a leading building materials marketing agency, we specialize in navigating this complex landscape. Our expertise in building materials marketing strategies ensure that your brand stays ahead of the curve.

Smarter Building Materials Marketing Strategies

B2B marketing in the construction industry involves understanding intricate buying cycles, interfacing with multiple decision-makers and creating scroll-stopping content. As a seasoned building material marketing agency, we understand these complexities. Our comprehensive e-book, filled with decades of B2B marketing experience, provides insights into marketing strategies for building materials, helping you tell your story authentically and effectively. Download Free E-book

Marketing for Building Materials & Products

In a highly competitive and specification driven space, marketing for building materials is more than just running ads or maintaining a website. It’s about understanding your audience — architects, contractors, engineers and distributors — and crafting targeted, data-driven strategies that move them from awareness to specification and purchase.

As a building materials marketing agency, Godfrey delivers fully integrated solutions tailored to the needs of building product manufacturers and B2B construction brands. Our marketing programs combine strategy, storytelling and technology to help you connect with decision-makers.

Our marketing services include:

SEO and content marketing for building materials - Ensure your products appear in organic search when architects and engineers are doing early research.
Account-based marketing (ABM) and paid media - Target high-value decision-makers with personalized campaigns that resonate.
Building product inbound marketing - Attract qualified leads through helpful, educational content and nurture them through long sales cycles.
Marketing automation & CRM integration - Streamline your buyer journey and align sales and marketing to close more deals faster.
Social and email marketing for building products - Stay top of mind with specifiers and influencers using consistent, brand-aligned messaging.

Whether you're marketing to architects or selling through complex distribution channels, our team creates custom digital strategies to elevate your brand and grow your pipeline. We're not just any marketing agency for building material suppliers. We’re your strategic partner in smarter, more effective building materials B2B marketing.

Two people looking at blueprints on a construction site

We Help Building Product Manufacturers, Architects & Contractors

Architects and designers, consultants and engineers, owners and users — there’s a long list of influencers in the realm of building design and construction. Your industry’s buying process is about as complex as the road to LEED certification. Whether it's digital marketing or content marketing for building materials, we can help you target the right audience with a message that really connects.