From environmental and OSHA requirements to global product consistency and resource concerns, the chemicals industry faces a host of complex challenges. And then there’s the competition, from specialty chemical companies to large commodity players. The chemicals industry is moving. We know the history and trends well enough to show you where it’s headed.
Buyers and influencers in the chemical market are highly degreed technical professionals. And this audience carries some weighty responsibilities—from management and customer service to the health and safety of their coworkers. That’s a lot to keep track of. So your marketing can be much more than hard data. It’s a powerful opportunity to build preference through relevant emotional appeals.