Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

Line Art Insights

June 15, 2021 / Industry and ResearchIndustry Insight: Q&A With Design World — Automation, Marketing to Engineers and More

Paul Heney, VP and editorial director of Design World, shares his industry insights on manufacturing trends, reaching engineers through social media and the power of diversity.

Godfrey Author

By: Godfrey Team

June 08, 2021 / EventsHybrid Events: A Hype-Free Introduction for B2B Marketers

Hybrid events can be a valuable platform for connecting with your audience. Plan an engaging, successful event with these insights and considerations.

Tom Gorman

By: Tom Gorman

June 03, 2021 / Industry and ResearchIndustry Insight: Q&A With ASSEMBLY — Robots and Cobots, Artificial Intelligence and More

ASSEMBLY Editor-in-Chief John Sprovieri shares insights on manufacturing’s top trends, plus examples of companies already leveraging these trends.

Godfrey Author

By: Godfrey Team

May 10, 2021 / Social MediaUsing Social Media for Complex Industries: 4 Foundational Tips

Learn four tips to help you effectively leverage social media for your B2B marketing program.

Emily Spillar

By: Emily Spillar

April 12, 2021 / Public RelationsInfluencers: Don’t Try Marketing to Complex Industries Without Them

Marketing to complex industries is challenging — but influencers can help. Find out why you shouldn’t ignore this important segment of your audience.

Steve Graham

By: Steve Graham

March 16, 2021 / Digital and WebData Privacy: What B2B Marketers Need to Know

Data privacy laws are causing B2B marketers to look inward at zero- and first-party data strategies and to revisit more strategic ways to provide great digital experiences for customers.

Godfrey Author

By: Godfrey Team

February 24, 2021 / Industry and ResearchIndustry Insight: Q&A With Floor Covering News

Megan Salzano, senior editor and digital director of Floor Covering News, shares her insights on flooring industry trends that could impact B2B marketing.

Godfrey Author

By: Godfrey Team

February 23, 2021 / Industry and ResearchFlooring Industry Trends: 4 Shifts That Could Impact How You Sell

The pandemic has changed what customers want and need in flooring products. Consider how so you can sell more effectively.

Donna Harris

By: Donna Harris

February 03, 2021 / Digital and WebB2B Programmatic Advertising: Reach Your Complex Target Audiences

Programmatic advertising now has the targeting capabilities you need to reach your elusive B2B audiences. Find out how it can help you market to complex B2B industries.


By: Seth Mariscal

January 11, 2021 / InsightHow to Reach Multiple B2B Audiences at Once

Developing a multi-audience B2B marketing program in your complex industry doesn’t have to break the bank. These tips will help you reach all the players on the buying team.

Godfrey Author

By: Godfrey Team


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