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Marketing to Complex Industries: The Ultimate Guide

Your complete resource for navigating intricate buying cycles, connecting with multiple decision-makers, creating on-target content and more.

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Newly added resources, podcasts and more.

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Four Key Takeaways from B2B Ignite USA

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B2B Ignite USA 2022 – HOW SOLENIS PUT ESG AT THE HEART OF ITS BRAND VISION TO DRIVE A NEW ERA OF GROWTH

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Entering New Markets? Don’t Forget Promotion.

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Popular Resources

Our most widely read and shared resources.

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Let’s Talk Social Media: It’s a Marathon, Not a Sprint — A Chat With Social Media Manager Emily Spillar

Podcast

Let’s Talk Innovation: A Chat With Marketing & Innovation Strategist, Keynote Speaker & Best-Selling Author Carla Johnson

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We’re an agency that knows what it takes to overcome the challenges B2B industries face. If you’re ready for marketing that really works, we are too.

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Marketing to Complex Industries: The Ultimate Guide

Latest Resources

Four Key Takeaways from B2B Ignite USA

B2B Ignite USA 2022 – HOW SOLENIS PUT ESG AT THE HEART OF ITS BRAND VISION TO DRIVE A NEW ERA OF GROWTH

Entering New Markets? Don’t Forget Promotion.

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Popular Resources

The ESG Standard: Why Doing Good Is Good for Business (Part 2)

5 Industrial Manufacturing Trends Impacting Your Operations

B2B Marketing Q&A: Heath Frye, Director of Marketing, Pixelle

Hybrid Events: A Hype-Free Introduction for B2B Marketers

Let’s Talk Social Media: It’s a Marathon, Not a Sprint — A Chat With Social Media Manager Emily Spillar

Let’s Talk Innovation: A Chat With Marketing & Innovation Strategist, Keynote Speaker & Best-Selling Author Carla Johnson

Popular Content Types

Popular Topics

TAKE THE NEXT STEP

Four Key Takeaways from B2B Ignite USA

B2B Ignite USA 2022 – HOW SOLENIS PUT ESG AT THE HEART OF ITS BRAND VISION TO DRIVE A NEW ERA OF GROWTH

Entering New Markets? Don’t Forget Promotion.

Q&A: New Godfrey VPs Discuss Digital-First, Data-Driven Evolution in B2B Marketing

3 B2B Marketing Trends To Build On in 2022

The ESG Standard: Why Doing Good Is Good for Business (Part 2)

ESG Insight: Q&A With Joel Makower From GreenBiz Group

Turning ESG Data Into Intelligence – A Chat With Paul Shahriari, Chief Innovation Officer and Founder of Ecomedes

The ESG Standard: Why Doing Good Is Good for Business (Part 1)

B2B Marketing Q&A: Heath Frye, Director of Marketing, Pixelle

Making First Impressions Soar: Pixelle Specialty Solutions Director of Marketing Heath Frye Chats B2B Marketing

Preparing for the Future of Programmatic Advertising

5 Industrial Manufacturing Trends Impacting Your Operations

Industry Insight: Q&A With Machine Design and Hydraulics & Pneumatics — Industry 4.0, sustainability and more

Industry Insight: Q&A With Design World — Automation, Marketing to Engineers and More

Hybrid Events: A Hype-Free Introduction for B2B Marketers

Industry Insight: Q&A With ASSEMBLY — Robots and Cobots, Artificial Intelligence and More

MARKETING TO ENGINEERS® 2021 SEMINAR SERIES – THE HYBRID EVENTS FUTURE

Let’s Talk Innovation: A Chat With Marketing & Innovation Strategist, Keynote Speaker & Best-Selling Author Carla Johnson

22 Ideas for Your Next Hybrid Event

Let’s Talk Social Media: It’s a Marathon, Not a Sprint — A Chat With Social Media Manager Emily Spillar

Using Social Media for Complex Industries: 4 Foundational Tips

Let’s Talk Public Relations: A Chat With B2B PR Pro Melissa Einfrank

MarketingProfs Spring B2B Forum 2021 – WONDERFULLY WEIRD IDEAS: HOW TO CATCH, TAME, AND TRAIN THEM

Influencers: Don’t Try Marketing to Complex Industries Without Them

Let’s Talk Brand Community: A Chat With Matt Snodgrass of MarketingProfs

Data Privacy: What B2B Marketers Need to Know

Let’s Talk Data Privacy: Importance of a Data Strategy in a Changing Digital World

Marketing to Complex Industries: The Ultimate Guide

Industry Insight: Q&A With Floor Covering News

Flooring Industry Trends: 4 Shifts That Could Impact How You Sell

Let’s Talk Architects: A Chat With Dean Horowitz From commARCH

B2B Programmatic Advertising: Reach Your Complex Target Audiences

How to Reach Multiple B2B Audiences at Once

B2B Marketing Planning in Uncertain Times

Use Humor to Boost Engagement in Your Content

Use Humor to Boost Engagement in Your B2B Content [EXAMPLES]

Unprecedented Times Take Toll on Trade Journalists

Managing a Tech Department During a Pandemic

Considerations for Planning a Virtual Editor Webinar

Underutilized B2B Marketing Strategies That Deserve Attention

Understanding SEO (and how to make it work for you)

How to Plan a Virtual Event for Your B2B Audience

Post-Quarantine B2B Buyer Expectations

Adapt & Thrive: B2B Marketing Tactics in the Age of COVID-19

Five Megatrends Impacted by COVID-19

The Importance of Web Personas

How to Keep New B2B Video Content Rolling During COVID-19

How Your SEO and PPC Campaigns Can Work

Delivering a Confident B2B Message During the Pandemic

How to Start a B2B Marketing Podcast in 24 Hours

The Intangible "Gifts" on Your B2B Customer’s Wish List

Podcasting: It’s Not as Hard as You Think

What We Learned at the 2020 Marketing to Engineers Conference

B2B Marketing in the Pandemic: Everything We've Learned so Far

B2B Marketing Ignite 2020 – THE HELPERS: HOW MISTER ROGERS MAKES US BETTER LEADERS

16 B2B Marketing Problems (And What to Do About Them)

5 Key Elements Manufacturers Need For a Successful B2B Thought Leadership Program

Sharing the Good: B2B Communications in the Current Landscape of COVID-19

Writing = Math: Why Smart B2B Engineers Don’t Have to be Bad B2B Writers

Marketing to Engineers 2020 – Strengthening Your Core: DRIVING BUSINESS-CRITICAL PREFERENCE AND DEMAND

7 Ways to Keep New B2B Video Content Rolling During COVID-19

Adapt Your B2B Messaging During COVID-19