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We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

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July 03, 2020 / Digital and WebThe Importance of Web Personas

Web personas are not the same as marketing personas. Learn how to build a web persona while understanding the difference between the two. And get actionable advice from our strategists.

Donna Harris

By: Donna Harris

Jenn Vitello

By: Jenn Vitello

June 19, 2020 / SEOHow Your SEO and PPC Campaigns Can Work

Ever wonder if your company should implement an SEO campaign or a PPC campaign? Learn why the two are most effective when they work together.

Godfrey Author

By: Godfrey Team

June 05, 2020 / TechnologyPodcasting: It’s Not as Hard as You Think

Podcasting is a key way to reach a niche audience. But starting one can be a challenge. We tackle the four big hurdles.

Scott Trobaugh

By: Scott Trobaugh

May 29, 2020 / Thought Leadership16 B2B Marketing Problems (And What to Do About Them)

B2B marketing has a reputational tendency to be outdated, dry & unengaging. Here are 16 common problems the B2B marketing world faces & how your team can pivot towards a more results-oriented future.

Kayla Soders

By: Kayla Soders

May 22, 2020 / Thought Leadership5 Key Elements Manufacturers Need For a Successful B2B Thought Leadership Program

B2B thought leadership that promotes your world-changing technologies in a strategic, agile, integrated and optimizable way — with communication techniques as advanced as the topic.

Godfrey Author

By: Godfrey Team

May 15, 2020 / Public RelationsSharing the Good: B2B Communications in the Current Landscape of COVID-19

Communicate with people in mind. Learn the right questions to ask to help inform your messaging.

Melissa Einfrank

By: Melissa Einfrank

May 01, 2020 / ContentWriting = Math: Why Smart B2B Engineers Don’t Have to be Bad B2B Writers

Good news for engineering-minded B2B professionals: The fundamentals of writing can be reduced to a few simple algorithms.

Cliff Lewis

By: Cliff Lewis

April 24, 2020 / Creative7 Ways to Keep New B2B Video Content Rolling During COVID-19

Producing new video content during COVID-19 isn’t as hard as you might think. Learn how you can still roll out impactful B2B video.

Tom Gorman

By: Tom Gorman

April 17, 2020 / ContentAdapt Your B2B Messaging During COVID-19

COVID-19 has affected industries in ways we’ve never seen. Learn how to adjust your messaging to meet your customers’ needs.

Scott Trobaugh

By: Scott Trobaugh

April 10, 2020 / Sales5 Ways to Retrofit Your B2B Product Demos for the Age of Social Distancing

Here’s how B2B marketing tech can reinvent your demos for today's era of remote interaction.

Cliff Lewis

By: Cliff Lewis

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