Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

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October 28, 2019 / Thought LeadershipVIDEO: Understanding the Mind of the Engineer: Six Major Misconceptions Revealed

Getting into the head of an engineer is a top-of-mind task for B2B marketers. Because the engineer’s mindset is different from other influencers in the buying process B2B practitioners often fail to grasp the engineering mentality. These misconceptions often lead to communication problems — and wasted marketing budgets.

Godfrey Author

By: Godfrey Team

October 22, 2019 / Industry and ResearchLessons Learned in B2B Global Marketing

Here we share a few of the lessons we have learned that help set the foundation for successful global B2B marketing efforts.

Stacy Whisel

By: Stacy Whisel

October 07, 2019 / BrandingWhat to Consider When Rebranding

Your brand communicates who you are and what you stand for to customers and employees alike. Remember these factors to control the conversation and keep those relationships strong.

Donna Harris

By: Donna Harris

Jenn Vitello

By: Jenn Vitello

October 01, 2019 / Thought LeadershipHow to Kill It: What Marketers Can Learn From True Crime

Bundy, Kaczynski, Holmes and more. In this blog, we explore five marketing lessons you can learn from some of the most famous and chilling true crime stories.

Jenell Abram

By: Jenell Abram

September 23, 2019 / Digital and Web60+ Best Free & Useful Digital Marketing Tools – Save Money and Time

Streamline your digital efforts with this list of the best digital marketing resources you can use for FREE (with reviews). These are broken down by discipline: SEO, Content, Social, PPC, Email, etc.

Kayla Soders

By: Kayla Soders

September 06, 2019 / Thought LeadershipFive Myths About B2B Marketing

Sometimes it’s hard to explain B2B marketing, but we can start by clearing up misunderstandings.

Kali Kambouroglos

By: Kali Kambouroglos

August 28, 2019 / Digital and WebCustom Fit Without a Shoehorn — The Right Marketing Automation Tool

Check out these five steps to successfully implement a marketing automation platform

Tyler Lowry

By: Tyler Lowry

August 16, 2019 / Public RelationsWhy Ex-Journalists Make Great PR Pros

When it comes to delivering outstanding PR results, having a former reporter on your team gives you a leg up. Here’s why.

Kelly Thomas

By: Kelly Thomas

August 09, 2019 / Digital and WebRevamping Your Website? Start With Knowing Your Audience

Here are six action items you can take now to set yourself up for success.

Jenn Vitello

By: Jenn Vitello

August 02, 2019 / CreativeFive Myths About B2B Creative: Busted

Not everything you hear is true about B2B creative. Let’s explore exactly what gives B2B its flavor.

Godfrey Author

By: Godfrey Team

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