Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

Line Art Insights

February 24, 2021 / Industry and ResearchIndustry Insight: Q&A With Floor Covering News

Megan Salzano, senior editor and digital director of Floor Covering News, shares her insights on flooring industry trends that could impact B2B marketing.

Godfrey Author

By: Godfrey Team

February 23, 2021 / Industry and ResearchFlooring Industry Trends: 4 Shifts That Could Impact How You Sell

The pandemic has changed what customers want and need in flooring products. Consider how so you can sell more effectively.

Donna Harris

By: Donna Harris

February 03, 2021 / Digital and WebB2B Programmatic Advertising: Reach Your Complex Target Audiences

Programmatic advertising now has the targeting capabilities you need to reach your elusive B2B audiences. Find out how it can help you market to complex B2B industries.

Seth-Mariscal

By: Seth Mariscal

January 11, 2021 / InsightHow to Reach Multiple B2B Audiences at Once

Developing a multi-audience B2B marketing program in your complex industry doesn’t have to break the bank. These tips will help you reach all the players on the buying team.

Godfrey Author

By: Godfrey Team

December 11, 2020 / ContentUse Humor to Boost Engagement in Your B2B Content [EXAMPLES]

Create engaging, entertaining content by applying these three humor devices to your marketing efforts.

Jenell Abram

By: Jenell Bakey

November 09, 2020 / Public RelationsUnprecedented Times Take Toll on Trade Journalists

More than 75% have been “significantly” or “moderately” affected by the global pandemic, economy and other issues.

Steve Graham

By: Steve Graham

October 30, 2020 / Digital and WebManaging a Tech Department During a Pandemic

Join us for an insider’s look at how our agency tech department navigated the pandemic and get tips on setting up your tech team for work-from-home success.

Andy Osika

By: Andy Osika

October 02, 2020 / Public RelationsConsiderations for Planning a Virtual Editor Webinar

Use webinars as a tool to interact with your targeted audience, and build ongoing relationships with key trade media — virtually. Here’s how.

Gina Masciantonio

By: Gina Mudie

September 04, 2020 / Marketing TrendsUnderutilized B2B Marketing Strategies That Deserve Attention

Basic but successful marketing strategies are often overlooked. These are some common marketing tactics that are as reliable as they are effective.

Kelly Junkin

By: Kelly Junkin

August 21, 2020 / EventsHow to Plan a Virtual Event for Your B2B Audience

Taking your in-person event online? Consider these factors when planning a virtual event.

Bridey Orth

By: Bridey Orth

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