Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

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March 08, 2019 / Digital and WebThe B2B Digital Landscape is Changing Quickly

New technologies and vendors are continuing to emerge with better, faster and more efficient tools. Learn how B2B marketers are leveraging investments in technology to save their companies time and money.

Matt Boaman

By: Matt Boaman

March 01, 2019 / ContentMaking the Most of Your B2B Content Creation Resources

B2B marketers are struggling to develop the content they need for their content marketing programs. But we’d like to propose a technique that makes content creation more efficient.

Jim Everhart

By: Jim Everhart

February 11, 2019 / ContentB2B is Still Human to Human

B2B marketing is full of complex information and intricate detail – and that’s why successful B2B marketing must be simple.

Matt Kabik

By: Matthew Kabik

January 30, 2019 / ContentBreaking Down Editorial Planning Calendars

Breaking Down Editorial Planning Calendars – How to Choose the Right Type For Your Marketing Efforts.

Jenn Vitello

By: Jenn Vitello

January 07, 2019 / Digital and WebFrustrations of an End User Advocate

Don’t burden the end user with your difficult website infrastructure. Take these digital transformation steps to better understand your audience and improve user experience.

Tyler Lowry

By: Tyler Lowry

November 26, 2018 / Social MediaTips for Selecting the Right Social Media Tools

Automating scheduling, posting, listening and reporting to save time and money. Here are tips to find platforms that will work for you.

Jenn Vitello

By: Jenn Vitello

November 19, 2018 / Public Relations2018 PRSA Conference: Musings From the Road

The 2018 PRSA International Conference in Austin, Texas, was informative, insightful and entertaining. Here’s what we learned.

Steve Graham

By: Steve Graham

November 12, 2018 / Public RelationsThree Tips For Starting a B2B Influencer Relations Program

Influencer relations are an important tool to expand your audience. Here are three tips to keep in mind when starting your program.

Godfrey Author

By: Godfrey Team

November 05, 2018 / Account Based MarketingGet Your ABM Project off the Ground (And the Sales Team Excited About It!)

Sales and marketing collaboration can help get your ABM project off to a great start.

Godfrey Author

By: Godfrey Team

October 29, 2018 / Industry and ResearchFive Approaches for Developing a Strategic B2B Marketing Budget

There is no magic formula for creating a marketing budget, especially for B2B companies.

Stacy Whisel

By: Stacy Whisel


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