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Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

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March 27, 2020 / Customer JourneyHas the Customer Journey Killed the B2B Marketing Sales Funnel?

Debate surrounds the customer journey and B2B marketing sales funnel. Some say the funnel is dead, but there are ways to address changing landscapes, focusing efforts together toward driving a sale.

Alison Fetterman

By: Alison Fetterman

March 27, 2020 / SalesHow B2B Marketers Can Help Industrial Sales Adapt to Remote Selling

Help industrial sales teams shift to remote selling with lessons learned from industries like software as a service (SaaS) and finance.

Josh Albert

By: Joshua Albert

March 20, 2020 / Lead GenerationDemand Generation for Complex Industrial Companies

Improve B2B demand generation for complex industrial companies with these insights and tips.

Josh Albert

By: Joshua Albert

March 13, 2020 / EventsCoronavirus Event Cancellations: How to Maximize Trade Show Investments

How B2B manufacturers can make the most of trade show investments amid cancellations.

Scott Trobaugh

By: Scott Trobaugh

February 21, 2020 / Thought LeadershipVideo: Mister Rogers Is the Patron Saint of B2B Marketers

There’s a lot that we B2B people can learn from one of history’s greatest communicators.

Cliff Lewis

By: Cliff Lewis

Scott Trobaugh

By: Scott Trobaugh

February 07, 2020 / Customer Journey4 Great Gifts for B2B Customers, No Matter the Season

Don’t wait until the holidays to show your new and existing customers that you are invested in their success.

Matt Kabik

By: Matthew Kabik

January 24, 2020 / Digital and WebWhat Is Personalization and Is Your Organization Ready for It?

This post is packed with examples, questions to ask of your organization and tips to get started.

Andy Osika

By: Andy Osika

Jenn Vitello

By: Jenn Vitello

December 16, 2019 / AnalyticsBenefits of Benchmarking Against Your Past Performance

Using your own data gives you accurate, relevant metrics to show the success of your marketing program.

Hannah Funk

By: Hannah Funk

Kali Kambouroglos

By: Kali Kambouroglos

December 06, 2019 / SEO6 Quick Tricks to Improve Your Google Ads Campaigns In 2020

Optimizing your PPC campaign shouldn’t be difficult. Check out these 6 quick tips to make your PPC campaign generate better results in 2020!

Matt Boaman

By: Matt Boaman

October 28, 2019 / Thought LeadershipVIDEO: Understanding the Mind of the Engineer: Six Major Misconceptions Revealed

Getting into the head of an engineer is a top-of-mind task for B2B marketers. Because the engineer’s mindset is different from other influencers in the buying process B2B practitioners often fail to grasp the engineering mentality. These misconceptions often lead to communication problems — and wasted marketing budgets.

Godfrey Author

By: Godfrey Team

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