Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

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October 21, 2021 / Industry and ResearchThe ESG Standard: Why Doing Good Is Good for Business (Part 1)

Instead of lofty mission statements about sustainability just to make you feel good, companies are focusing on environmental, social and governance (ESG) measurements to give you the facts. Here’s part one in a two-part series breaking down why robust ESG programs and communications matter for your business.

Donna Harris

By: Donna Harris

September 14, 2021 / Thought LeadershipB2B Marketing Q&A: Heath Frye, Director of Marketing, Pixelle

B2B marketing insights from the director of marketing at one of the fastest-growing manufacturers of specialty papers in North America.

Godfrey Author

By: Godfrey Team

September 09, 2021 / Digital and WebPreparing for the Future of Programmatic Advertising

Despite the moving timeline for Google’s Privacy Sandbox, you can still prepare. Find out what will — and won’t — change for B2B marketing.


By: Seth Mariscal

July 07, 2021 / Industry and Research5 Industrial Manufacturing Trends Impacting Your Operations

Discover five manufacturing trends that are making an impact in the post-pandemic landscape.

Alison Fetterman

By: Alison Fetterman

June 28, 2021 / Industry and ResearchIndustry Insight: Q&A With Machine Design and Hydraulics & Pneumatics — Industry 4.0, sustainability and more

Bob Vavra, senior content director of Machine Design and Hydraulics & Pneumatics, talks with us about the impact of trends like Industry 4.0, workforce challenges and sustainability.

Godfrey Author

By: Godfrey Team

June 15, 2021 / Industry and ResearchIndustry Insight: Q&A With Design World — Automation, Marketing to Engineers and More

Paul Heney, VP and editorial director of Design World, shares his industry insights on manufacturing trends, reaching engineers through social media and the power of diversity.

Godfrey Author

By: Godfrey Team

June 08, 2021 / EventsHybrid Events: A Hype-Free Introduction for B2B Marketers

Hybrid events can be a valuable platform for connecting with your audience. Plan an engaging, successful event with these insights and considerations.

Tom Gorman

By: Tom Gorman

June 03, 2021 / Industry and ResearchIndustry Insight: Q&A With ASSEMBLY — Robots and Cobots, Artificial Intelligence and More

ASSEMBLY Editor-in-Chief John Sprovieri shares insights on manufacturing’s top trends, plus examples of companies already leveraging these trends.

Godfrey Author

By: Godfrey Team

May 10, 2021 / Social MediaUsing Social Media for Complex Industries: 4 Foundational Tips

Learn four tips to help you effectively leverage social media for your B2B marketing program.

Emily Spillar

By: Emily Spillar

April 12, 2021 / Public RelationsInfluencers: Don’t Try Marketing to Complex Industries Without Them

Marketing to complex industries is challenging — but influencers can help. Find out why you shouldn’t ignore this important segment of your audience.

Steve Graham

By: Steve Graham


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