Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

Line Art Insights

October 15, 2018 / Industry and ResearchHow the Next Industrial Revolution Will Impact Marketing

A host of advances – like the internet of things, robotics, 3-D printing and data analytics – are converging in ways that will radically change both manufacturing. and marketing.

Jim Everhart

By: Jim Everhart

October 11, 2018 / Marketing Trends4-Dimensional Storytelling for B2B Audiences

How to create compelling B2B communications that engage the imaginations of accountants, engineers, CEOs and every audience in between.

Travis MacDonald

By: Travis Macdonald

September 28, 2018 / InsightFive Best Practices for Designing Surveys to Learn About Your Customers

Want to find out more about your customers’ needs and challenges, but not sure where to start? Read these five best practices for designing surveys to learn about your customers.

Kali Kambouroglos

By: Kali Kambouroglos

September 04, 2018 / Public Relations5 Tips to Start Integrating Webinars Into Your Marketing Communications Strategy

See why B2B marketers identify webinars as the most effective digital content tactic in their marketing strategy.

Gina Masciantonio

By: Gina Masciantonio

August 27, 2018 / ContentHow to Use AI to Make B2B Content More Effective, the Human Way

To make B2B content more effective, humans have new text analytics and content optimization tools. Here's why your brain beats AI content creators.
Godfrey Author

By: Godfrey Team

August 20, 2018 / AnalyticsHow to Select the Right KPIs for Your Marketing Program

Learn tips for selecting the right KPIs for your marketing program. Start with benchmarks, set goals and then establish the indicators of success.

Leanne Terpak

By: Leanne Terpak

August 13, 2018 / Thought LeadershipVIDEO: What is B2B?

“B2B” stands for “business-to-business,” but what does it really mean?

Cliff Lewis

By: Cliff Lewis

August 03, 2018 / ContentGet the Story: Tips for Creating Hard-Working B2B Case Studies (Part 1)

Case studies are essential for B2B audiences, however creating them can seem daunting—here’s some help to clear common story development roadblocks from research to publishing.

Brian Moore

By: Brian Moore

July 27, 2018 / Thought LeadershipMister Rogers Is the Patron Saint of B2B Marketers

There’s a lot that we B2B people can learn from one of history’s greatest communicators.

Cliff Lewis

By: Cliff Lewis

Scott Trobaugh

By: Scott Trobaugh

July 23, 2018 / ContentMicromarketing for B2B: Small Campaigns. Big Payoffs.

Micromarketing, first defined in the early 90s, has evolved into social media campaigns and targeted, geocentric efforts that are low cost. But how does B2B do it well – and what other micro-marketing tools exist?

Matt Kabik

By: Matthew Kabik