We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.
Paul Heney, VP and editorial director of Design World, shares his industry insights on manufacturing trends, reaching engineers through social media and the power of diversity.
By: Godfrey Team
Hybrid events can be a valuable platform for connecting with your audience. Plan an engaging, successful event with these insights and considerations.
By: Tom Gorman
ASSEMBLY Editor-in-Chief John Sprovieri shares insights on manufacturing’s top trends, plus examples of companies already leveraging these trends.
Learn four tips to help you effectively leverage social media for your B2B marketing program.
By: Emily Spillar
Marketing to complex industries is challenging — but influencers can help. Find out why you shouldn’t ignore this important segment of your audience.
By: Steve Graham
Data privacy laws are causing B2B marketers to look inward at zero- and first-party data strategies and to revisit more strategic ways to provide great digital experiences for customers.
Megan Salzano, senior editor and digital director of Floor Covering News, shares her insights on flooring industry trends that could impact B2B marketing.
The pandemic has changed what customers want and need in flooring products. Consider how so you can sell more effectively.
By: Donna Harris
Programmatic advertising now has the targeting capabilities you need to reach your elusive B2B audiences. Find out how it can help you market to complex B2B industries.
By: Seth Mariscal
Developing a multi-audience B2B marketing program in your complex industry doesn’t have to break the bank. These tips will help you reach all the players on the buying team.
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