Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

June 01, 2018 / Marketing TrendsWhat does leadership look like? Balancing thought leadership and lead gen goals

Content marketing to establish thought leadership is no longer enough. Programs must work harder, serving both awareness and strong lead gen goals. Learn more about what to consider.

Alison Fetterman

By: Alison Fetterman

May 14, 2018 / Account Based MarketingProving the value of marketing spend with Account-Based Marketing (ABM)

Learn how Account-based Marketing (ABM) can demonstrate the impact marketing spend has on a company’s success.

Stacy Whisel

By: Stacy Whisel

April 30, 2018 / TechnologyThe Realities Of Building A B2B Chatbot

This Q&A explores the realities of building a B2B chatbot from the perspectives of the copy and code team.

Godfrey Author

By: Godfrey Team

April 16, 2018 / Industry and Research4 Key Trends Shaping The Building Materials Industry

Standards for well buildings, resiliency, labor shortages and connectivity are shaping the building materials market. Read our take on these key trends!

Donna Harris

By: Donna Harris

April 02, 2018 / SEOThe Beginner's Guide to Writing Paid Search Ads

Paid search lets companies take advantage of the millions of searches performed each day. Learn how to write better ad copy that converts.

Jenell Abram

By: Jenell Abram

March 23, 2018 / ContentOvercoming the Challenges in Customer Case Studies

Customer case studies are often considered the Holy Grail of content. Here are 10 reasons you can give your customers to help persuade them to work with you on a case study.

Todd Walter

By: Todd Walter

March 09, 2018 / Digital and WebWhat are the components of a successful B2B marketing campaign?

What are the components of a successful B2B marketing campaign? Before you kick off your next B2B marketing campaign, consider these tactics as your starting point. 

Bridey Orth

By: Bridey Orth

February 23, 2018 / AnalyticsDefending Marcom Budgets with ROI: Start Small to Show Results

For the B2B marketer, successful ROI reporting can feel like an uphill battle. Learn simple steps you can take today to begin to prove the value of marketing programs and defend budgets, even amid cutbacks.

Kate Hemmerich

By: Kate Hemmerich

February 09, 2018 / AnalyticsAnalytics, Outputs & Outcomes: New Ways Of Measuring ROI

Marketing analytics measurement is ever-changing. How do you adapt your thinking around KPIs and campaign successes to decide on what KPI’s matter to measure with so much available data?

Tyler Lowry

By: Tyler Lowry

January 26, 2018 / SEOWhy SEO Should Be a Critical Piece of Your B2B Marketing Strategy

When budget planning for the upcoming fiscal year, SEO should be a big item on the consideration list for your B2B marketing strategy.

Matt Boaman

By: Matt Boaman