Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

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November 19, 2018 / Public Relations2018 PRSA Conference: Musings From the Road

The 2018 PRSA International Conference in Austin, Texas, was informative, insightful and entertaining. Here’s what we learned.

Steve Graham

By: Steve Graham

November 12, 2018 / Public RelationsThree Tips For Starting a B2B Influencer Relations Program

Influencer relations are an important tool to expand your audience. Here are three tips to keep in mind when starting your program.

Melissa Einfrank

By: Melissa Einfrank

November 05, 2018 / Account Based MarketingGet Your ABM Project off the Ground (And the Sales Team Excited About It!)

Sales and marketing collaboration can help get your ABM project off to a great start.

Godfrey Author

By: Godfrey Team

October 29, 2018 / Industry and ResearchFive Approaches for Developing a Strategic B2B Marketing Budget

There is no magic formula for creating a marketing budget, especially for B2B companies.

Stacy Whisel

By: Stacy Whisel

October 22, 2018 / ContentGet the Story: Tips for Creating Hard-Working B2B Case Studies (Part Two)

Case studies are a great tool for B2B marketers. In Part Two of our B2B Case Studies blog series, we offer smart ways to keep story creation on track, from interviews to published article.

Brian Moore

By: Brian Moore

October 15, 2018 / Industry and ResearchHow the Next Industrial Revolution Will Impact Marketing

A host of advances – like the internet of things, robotics, 3-D printing and data analytics – are converging in ways that will radically change both manufacturing. and marketing.

Jim Everhart

By: Jim Everhart

October 11, 2018 / Marketing Trends4-Dimensional Storytelling for B2B Audiences

How to create compelling B2B communications that engage the imaginations of accountants, engineers, CEOs and every audience in between.

Travis MacDonald

By: Travis Macdonald

September 28, 2018 / InsightFive Best Practices for Designing Surveys to Learn About Your Customers

Want to find out more about your customers’ needs and challenges, but not sure where to start? Read these five best practices for designing surveys to learn about your customers.

Kali Kambouroglos

By: Kali Kambouroglos

September 04, 2018 / Public Relations5 Tips to Start Integrating Webinars Into Your Marketing Communications Strategy

See why B2B marketers identify webinars as the most effective digital content tactic in their marketing strategy.

Gina Masciantonio

By: Gina Masciantonio

August 27, 2018 / ContentHow to Use AI to Make B2B Content More Effective, the Human Way

To make B2B content more effective, humans have new text analytics and content optimization tools. Here's why your brain beats AI content creators.
Godfrey Author

By: Godfrey Team