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July 31, 2020 / Marketing TrendsAdapt & Thrive: B2B Marketing Tactics in the Age of COVID-19

Forget “new normal” — this is new marketing. Focus on these key tactics to help your B2B marketing team adapt to emerging challenges and shifting expectations as a result of the coronavirus.

Erin Michalak

By: Erin Michalak

Jenell Abram

By: Jenell Abram

July 17, 2020 / InsightFive Megatrends Impacted by COVID-19

In this unprecedented year of change and uncertainty, it’s time to take a closer look at how B2B companies can capitalize on the new normal.

Kelly Thomas

By: Kelly Thomas

July 03, 2020 / Digital and WebThe Importance of Web Personas

Web personas are not the same as marketing personas. Learn how to build a web persona while understanding the difference between the two. And get actionable advice from our strategists.

Donna Harris

By: Donna Harris

Jenn Vitello

By: Jenn Vitello

June 19, 2020 / SEOHow Your SEO and PPC Campaigns Can Work

Ever wonder if your company should implement an SEO campaign or a PPC campaign? Learn why the two are most effective when they work together.

Godfrey Author

By: Godfrey Team

June 05, 2020 / TechnologyPodcasting: It’s Not as Hard as You Think

Podcasting is a key way to reach a niche audience. But starting one can be a challenge. We tackle the four big hurdles.

Scott Trobaugh

By: Scott Trobaugh

May 29, 2020 / Thought Leadership16 B2B Marketing Problems (And What to Do About Them)

B2B marketing has a reputational tendency to be outdated, dry & unengaging. Here are 16 common problems the B2B marketing world faces & how your team can pivot towards a more results-oriented future.

Kayla Soders

By: Kayla Soders

May 22, 2020 / Thought Leadership5 Key Elements Manufacturers Need For a Successful B2B Thought Leadership Program

B2B thought leadership that promotes your world-changing technologies in a strategic, agile, integrated and optimizable way — with communication techniques as advanced as the topic.

Godfrey Author

By: Godfrey Team

May 15, 2020 / Public RelationsSharing the Good: B2B Communications in the Current Landscape of COVID-19

Communicate with people in mind. Learn the right questions to ask to help inform your messaging.

Melissa Einfrank

By: Melissa Einfrank

May 01, 2020 / ContentWriting = Math: Why Smart B2B Engineers Don’t Have to be Bad B2B Writers

Good news for engineering-minded B2B professionals: The fundamentals of writing can be reduced to a few simple algorithms.

Cliff Lewis

By: Cliff Lewis

April 24, 2020 / Creative7 Ways to Keep New B2B Video Content Rolling During COVID-19

Producing new video content during COVID-19 isn’t as hard as you might think. Learn how you can still roll out impactful B2B video.

Tom Gorman

By: Tom Gorman


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