Big Ideas Drive Growth

Learn tips for selecting the right KPIs for your marketing program. Start with benchmarks, set goals and then establish the indicators of success.

“B2B” stands for “business-to-business,” but what does it really mean?

Case studies are essential for B2B audiences, however creating them can seem daunting—here’s some help to clear common story development roadblocks from research to publishing.

There’s a lot that we B2B people can learn from one of history’s greatest communicators.

Micromarketing, first defined in the early 90s, has evolved into social media campaigns and targeted, geocentric efforts that are low cost. But how does B2B do it well – and what other micro-marketing tools exist?

If you aren’t prepared to handle a crisis, a lot of bad things can happen. That’s why you need a crisis communication plan.

Content marketing to establish thought leadership is no longer enough. Programs must work harder, serving both awareness and strong lead gen goals. Learn more about what to consider.

Learn how Account-based Marketing (ABM) can demonstrate the impact marketing spend has on a company’s success.

This Q&A explores the realities of building a B2B chatbot from the perspectives of the copy and code team.

Standards for well buildings, resiliency, labor shortages and connectivity are shaping the building materials market. Read our take on these key trends!