Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

Line Art Insights

June 09, 2022 / Thought LeadershipFour Key Takeaways from B2B Ignite USA

This year’s conference focused on the resurgence of brand, along with the need for customer empathy, proving the value of marketing and simplification.

Stacy Whisel

By: Stacy Whisel

May 16, 2022 / InsightEntering New Markets? Don’t Forget Promotion.

Consider these 8 steps to achieve successful promotion in your marketing communications research and planning.

Josh Albert

By: Joshua Albert

February 23, 2022 / Marketing TrendsQ&A: New Godfrey VPs Discuss Digital-First, Data-Driven Evolution in B2B Marketing

Get an insider’s view on how to develop data-driven strategies and implement analytics in 2022 with Matt Boaman, VP, marketing channels, and Alison Fetterman, VP, strategy and analytics.

Godfrey Author

By: Godfrey Team

January 20, 2022 / Marketing Trends3 B2B Marketing Trends To Build On in 2022

Get results by building on these three trends impacting B2B marketing in 2022.

Stacy Whisel

By: Stacy Whisel

December 06, 2021 / Industry and ResearchThe ESG Standard: Why Doing Good Is Good for Business (Part 2)

Environmental, social and governance (ESG) metrics matter to more stakeholders than just your investors. Making ESG communications a fundamental part of your overall communication strategy helps build trust among customers, business partners, employees and more. Here’s part two in our two-part series on why robust ESG programs and communications matter for your business.

Donna Harris

By: Donna Harris

November 03, 2021 / Industry and ResearchESG Insight: Q&A With Joel Makower From GreenBiz Group

The expert the Associated Press has called “the guru of green business practices” shares with us his perspectives on ESG and its importance to companies.

Godfrey Author

By: Godfrey Team

October 21, 2021 / Industry and ResearchThe ESG Standard: Why Doing Good Is Good for Business (Part 1)

Instead of lofty mission statements about sustainability just to make you feel good, companies are focusing on environmental, social and governance (ESG) measurements to give you the facts. Here’s part one in a two-part series breaking down why robust ESG programs and communications matter for your business.

Donna Harris

By: Donna Harris

September 14, 2021 / Thought LeadershipB2B Marketing Q&A: Heath Frye, Director of Marketing, Pixelle

B2B marketing insights from the director of marketing at one of the fastest-growing manufacturers of specialty papers in North America.

Godfrey Author

By: Godfrey Team

September 09, 2021 / Digital and WebPreparing for the Future of Programmatic Advertising

Despite the moving timeline for Google’s Privacy Sandbox, you can still prepare. Find out what will — and won’t — change for B2B marketing.

Seth-Mariscal

By: Seth Mariscal

July 07, 2021 / Industry and Research5 Industrial Manufacturing Trends Impacting Your Operations

Discover five manufacturing trends that are making an impact in the post-pandemic landscape.

Alison Fetterman

By: Alison Fetterman

STAY IN TOUCH

Join a few hundred other B2B marketers. Sign up to get the latest in industry thought leadership, trends and insights.