Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

Line Art Insights

April 12, 2021 / Public RelationsInfluencers: Don’t Try Marketing to Complex Industries Without Them

Marketing to complex industries is challenging — but influencers can help. Find out why you shouldn’t ignore this important segment of your audience.

Steve Graham

By: Steve Graham

March 16, 2021 / Digital and WebData Privacy: What B2B Marketers Need to Know

Data privacy laws are causing B2B marketers to look inward at zero- and first-party data strategies and to revisit more strategic ways to provide great digital experiences for customers.

Godfrey Author

By: Godfrey Team

February 24, 2021 / Industry and ResearchIndustry Insight: Q&A With Floor Covering News

Megan Salzano, senior editor and digital director of Floor Covering News, shares her insights on flooring industry trends that could impact B2B marketing.

Godfrey Author

By: Godfrey Team

February 23, 2021 / Industry and ResearchFlooring Industry Trends: 4 Shifts That Could Impact How You Sell

The pandemic has changed what customers want and need in flooring products. Consider how so you can sell more effectively.

Donna Harris

By: Donna Harris

February 03, 2021 / Digital and WebB2B Programmatic Advertising: Reach Your Complex Target Audiences

Programmatic advertising now has the targeting capabilities you need to reach your elusive B2B audiences. Find out how it can help you market to complex B2B industries.


By: Seth Mariscal

January 11, 2021 / InsightHow to Reach Multiple B2B Audiences at Once

Developing a multi-audience B2B marketing program in your complex industry doesn’t have to break the bank. These tips will help you reach all the players on the buying team.

Godfrey Author

By: Godfrey Team

December 11, 2020 / ContentUse Humor to Boost Engagement in Your B2B Content [EXAMPLES]

Create engaging, entertaining content by applying these three humor devices to your marketing efforts.

Jenell Abram

By: Jenell Bakey

November 09, 2020 / Public RelationsUnprecedented Times Take Toll on Trade Journalists

More than 75% have been “significantly” or “moderately” affected by the global pandemic, economy and other issues.

Steve Graham

By: Steve Graham

October 30, 2020 / Digital and WebManaging a Tech Department During a Pandemic

Join us for an insider’s look at how our agency tech department navigated the pandemic and get tips on setting up your tech team for work-from-home success.

Andy Osika

By: Andy Osika

October 02, 2020 / Public RelationsConsiderations for Planning a Virtual Editor Webinar

Use webinars as a tool to interact with your targeted audience, and build ongoing relationships with key trade media — virtually. Here’s how.

Gina Masciantonio

By: Gina Mudie


Join a few hundred other B2B marketers. Sign up to get the latest in industry thought leadership, trends and insights.