Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

August 13, 2018 / Thought LeadershipVIDEO: What is B2B?

“B2B” stands for “business-to-business,” but what does it really mean?

Cliff Lewis

By: Cliff Lewis

August 03, 2018 / ContentGet the Story: Tips for Creating Hard-Working B2B Case Studies (Part 1)

Case studies are essential for B2B audiences, however creating them can seem daunting—here’s some help to clear common story development roadblocks from research to publishing.

Brian Moore

By: Brian Moore

July 27, 2018 / Thought LeadershipMister Rogers Is the Patron Saint of B2B Marketers

There’s a lot that we B2B people can learn from one of history’s greatest communicators.

Cliff Lewis

By: Cliff Lewis

Scott Trobaugh

By: Scott Trobaugh

July 23, 2018 / ContentMicromarketing for B2B: Small Campaigns. Big Payoffs.

Micromarketing, first defined in the early 90s, has evolved into social media campaigns and targeted, geocentric efforts that are low cost. But how does B2B do it well – and what other micro-marketing tools exist?

Matt Kabik

By: Matthew Kabik

July 16, 2018 / Public RelationsCrisis Communication Plan: A Must for Any Business

If you aren’t prepared to handle a crisis, a lot of bad things can happen. That’s why you need a crisis communication plan.

Steve Graham

By: Steve Graham

June 01, 2018 / Marketing TrendsWhat does leadership look like? Balancing thought leadership and lead gen goals

Content marketing to establish thought leadership is no longer enough. Programs must work harder, serving both awareness and strong lead gen goals. Learn more about what to consider.

Alison Fetterman

By: Alison Fetterman

May 14, 2018 / Account Based MarketingProving the value of marketing spend with Account-Based Marketing (ABM)

Learn how Account-based Marketing (ABM) can demonstrate the impact marketing spend has on a company’s success.

Stacy Whisel

By: Stacy Whisel

April 30, 2018 / TechnologyThe Realities Of Building A B2B Chatbot

This Q&A explores the realities of building a B2B chatbot from the perspectives of the copy and code team.

Godfrey Author

By: Godfrey Team

April 16, 2018 / Industry and Research4 Key Trends Shaping The Building Materials Industry

Standards for well buildings, resiliency, labor shortages and connectivity are shaping the building materials market. Read our take on these key trends!

Godfrey Author

By: Godfrey Team

April 02, 2018 / SEOThe Beginner's Guide to Writing Paid Search Ads

Paid search lets companies take advantage of the millions of searches performed each day. Learn how to write better ad copy that converts.

Jenell Abram

By: Jenell Abram