Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

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October 02, 2020 / Public RelationsConsiderations for Planning a Virtual Editor Webinar

Use webinars as a tool to interact with your targeted audience, and build ongoing relationships with key trade media — virtually. Here’s how.

Gina Masciantonio

By: Gina Mudie

September 04, 2020 / Marketing TrendsUnderutilized B2B Marketing Strategies That Deserve Attention

Basic but successful marketing strategies are often overlooked. These are some common marketing tactics that are as reliable as they are effective.

Kelly Junkin

By: Kelly Junkin

August 21, 2020 / EventsHow to Plan a Virtual Event for Your B2B Audience

Taking your in-person event online? Consider these factors when planning a virtual event.

Bridey Orth

By: Bridey Orth

August 14, 2020 / Marketing TrendsPost-Quarantine B2B Buyer Expectations

The coronavirus pandemic has accelerated the expectations of B2B Buyers. What should marketers be focused on?

Stacy Whisel

By: Stacy Whisel

July 31, 2020 / Marketing TrendsAdapt & Thrive: B2B Marketing Tactics in the Age of COVID-19

Forget “new normal” — this is new marketing. Focus on these key tactics to help your B2B marketing team adapt to emerging challenges and shifting expectations as a result of the coronavirus.

Erin Michalak

By: Erin Michalak

Jenell Abram

By: Jenell Abram

July 17, 2020 / InsightFive Megatrends Impacted by COVID-19

In this unprecedented year of change and uncertainty, it’s time to take a closer look at how B2B companies can capitalize on the new normal.

Kelly Thomas

By: Kelly Thomas

July 03, 2020 / Digital and WebThe Importance of Web Personas

Web personas are not the same as marketing personas. Learn how to build a web persona while understanding the difference between the two. And get actionable advice from our strategists.

Donna Harris

By: Donna Harris

Jenn Vitello

By: Jenn Vitello

June 19, 2020 / SEOHow Your SEO and PPC Campaigns Can Work

Ever wonder if your company should implement an SEO campaign or a PPC campaign? Learn why the two are most effective when they work together.

Godfrey Author

By: Godfrey Team

June 05, 2020 / TechnologyPodcasting: It’s Not as Hard as You Think

Podcasting is a key way to reach a niche audience. But starting one can be a challenge. We tackle the four big hurdles.

Scott Trobaugh

By: Scott Trobaugh

May 29, 2020 / Thought Leadership16 B2B Marketing Problems (And What to Do About Them)

B2B marketing has a reputational tendency to be outdated, dry & unengaging. Here are 16 common problems the B2B marketing world faces & how your team can pivot towards a more results-oriented future.

Godfrey Author

By: Godfrey Team


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