Big Ideas Drive Growth

We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.

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January 11, 2021 / InsightHow to Reach Multiple B2B Audiences at Once

Developing a multi-audience B2B marketing program in your complex industry doesn’t have to break the bank. These tips will help you reach all the players on the buying team.

Godfrey Author

By: Godfrey Team

December 11, 2020 / ContentUse Humor to Boost Engagement in Your B2B Content [EXAMPLES]

Create engaging, entertaining content by applying these three humor devices to your marketing efforts.

Jenell Abram

By: Jenell Bakey

November 09, 2020 / Public RelationsUnprecedented Times Take Toll on Trade Journalists

More than 75% have been “significantly” or “moderately” affected by the global pandemic, economy and other issues.

Steve Graham

By: Steve Graham

October 30, 2020 / Digital and WebManaging a Tech Department During a Pandemic

Join us for an insider’s look at how our agency tech department navigated the pandemic and get tips on setting up your tech team for work-from-home success.

Andy Osika

By: Andy Osika

October 02, 2020 / Public RelationsConsiderations for Planning a Virtual Editor Webinar

Use webinars as a tool to interact with your targeted audience, and build ongoing relationships with key trade media — virtually. Here’s how.

Gina Masciantonio

By: Gina Mudie

September 04, 2020 / Marketing TrendsUnderutilized B2B Marketing Strategies That Deserve Attention

Basic but successful marketing strategies are often overlooked. These are some common marketing tactics that are as reliable as they are effective.

Kelly Junkin

By: Kelly Junkin

August 21, 2020 / EventsHow to Plan a Virtual Event for Your B2B Audience

Taking your in-person event online? Consider these factors when planning a virtual event.

Bridey Orth

By: Bridey Orth

August 14, 2020 / Marketing TrendsPost-Quarantine B2B Buyer Expectations

The coronavirus pandemic has accelerated the expectations of B2B Buyers. What should marketers be focused on?

Stacy Whisel

By: Stacy Whisel

July 31, 2020 / Marketing TrendsAdapt & Thrive: B2B Marketing Tactics in the Age of COVID-19

Forget “new normal” — this is new marketing. Focus on these key tactics to help your B2B marketing team adapt to emerging challenges and shifting expectations as a result of the coronavirus.

Erin Michalak

By: Erin Michalak

Jenell Abram

By: Jenell Bakey

July 17, 2020 / InsightFive Megatrends Impacted by COVID-19

In this unprecedented year of change and uncertainty, it’s time to take a closer look at how B2B companies can capitalize on the new normal.

Kelly Thomas

By: Kelly Thomas

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