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Privacy

Privacy Policy

Effective Date: 2/09/2026

This Privacy Policy covers the collection, use, security, and disclosure of information collected through the website www.godfrey.com and our marketing automation platform, owned and operated by Godfrey (“We,” “Us”, or “Our”). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. The use of information collected through our service shall be limited to the purpose of providing the service for which our Clients have engaged Godfrey.

1. INFORMATION COLLECTION AND USE

We may collect the following personal information from you via Godfrey services or through a third-party tracking company:

  • Contact Information such as name, email address, mailing address, phone number

  • Unique Identifiers such as username, account number, password

  • Information about your business such as company name, company size, business type

We use this information to:

  • Assess the needs of your business to determine suitable products

  • Send you requested product or service information

  • Administer your account

  • Respond to customer service requests

  • Send you newsletters or marketing communications

  • Respond to your questions and concerns

  • Improve our website and marketing efforts

  • Conduct research and analysis


User Data Supplementation – We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have. This helps us update, expand, and analyze our records, identify new customers, and provide products and services that may be of interest.

If you provide us with personal information about others, or if others provide your information to us, we will only use that information for the specific reason for which it was provided.

2. INFORMATION RELATED TO DATA COLLECTED THROUGH OUR MARKETING AUTOMATION SYSTEM 

Access and Choice Regarding Data Controlled by Our Clients – Godfrey acknowledges that you have the right to access your personal information. An individual who seeks access, correction, amendment, or deletion of inaccurate data should direct their query to Godfrey’s Client (the data controller) or, in some cases, to Godfrey at [email protected]. If requested to remove data, we will respond within a reasonable timeframe.

Service Providers, Sub-Processors, and Onward Transfer – Godfrey may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by this Policy, applicable law, and the service agreements with our Clients.

Data Retention – We retain personal data we process on behalf of our Clients for as long as needed to provide services. We may also retain and use this personal information as necessary to comply with legal obligations, resolve disputes, and enforce agreements.

3. INFORMATION SHARING

We will share your personal information with third parties only as described in this Privacy Policy. We do not sell your personal information to third parties.

Service Providers – Your personal information may be shared with companies that provide services to support our business activities (e.g., hosting vendors, email providers). These companies are authorized to use your information only as necessary to provide their services.

Frames – Some of our pages may use framing techniques to serve content to and from our partners while preserving the look and feel of our site. Information you provide in these areas may be shared with third parties according to this Policy and our partner agreements.

Legal Disclaimer – We may disclose personal information:

  • As required by law (e.g., subpoena or similar legal process)

  • When we believe disclosure is necessary to protect rights, safety, or investigate fraud

  • In connection with a merger, acquisition, or sale of assets (we will notify you of changes in ownership or data use)

  • To any other third party with your prior consent


Analytics Providers – We may share personal information and website usage information with third-party analytics providers who assist us in measuring traffic and usage trends, understanding user interactions, and improving our marketing efforts. These providers may collect or receive information about your use of our website over time and may use this information for their own internal purposes as permitted by applicable law.

4. USER ACCESS AND CHOICE

Upon request, Godfrey will provide you with information about whether we hold any of your personal information. You may access, correct, or request deletion of your information by emailing [email protected] or by using the contact details below. We will respond within a reasonable timeframe.

We will retain your information for as long as your account is active or as needed to provide services, and as required to comply with legal obligations, resolve disputes, and enforce agreements.

5. GDPR RIGHTS

Under the General Data Protection Regulation (GDPR), you have rights including:

  • Access to your personal information

  • Correction of mistakes in your information

  • Erasure (“Right to Be Forgotten”)

  • Portability of personal information you have provided to us

  • Objection to direct marketing or automated decision-making

  • Restriction of processing in certain circumstances


To exercise these rights, contact us at [email protected].

6. U.S. State Privacy Rights (CCPA/CPRA and Similar Laws)

If you are a resident of California or another state with consumer privacy laws, you may have the following rights:

  • Right to Know – request information about categories of personal information collected, used, or disclosed.

  • Right to Access – request a copy of your personal information.

  • Right to Delete – request deletion of your personal information, subject to exceptions.

  • Right to Opt Out of Sale or Sharing – Godfrey does not sell your personal information. If this changes, you will be notified and given the ability to opt out.

  • Right to Non-Discrimination – you will not be discriminated against for exercising your privacy rights.


To exercise these rights, contact us at [email protected].

7. Children’s Privacy (COPPA)

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from them. If we discover we have collected personal data from a child under 13, we will delete it promptly.

8. TRACKING TECHNOLOGIES/COOKIES

Cookies are small text files stored on your device. We use cookies and similar technologies to:

  • Analyze trends and administer the site

  • Track user activity and demographics

  • Improve user experience and personalize content


Cookies Placed By Godfrey – Used for demographic information, planning, and content management system functionality.

Cookies Placed by Third Parties

  • Google Analytics – for usage statistics

  • Hotjar – see detailed description below.

  • LinkedIn Insight Tag – for conversion tracking, campaign optimization, and demographic insights

  • HubSpot – to recognize repeat visitors, associate browsing with forms, and personalize communications

  • Google Global Site Tag (gtag.js) – used to manage analytics and advertising tags across Google products, including but not limited to Google Analytics and Google Ads.


Hotjar – This website uses Hotjar to better understand user behavior and improve user experience. Hotjar may collect and store information such as device IP address (in anonymized form), device type, browser information, geographic location (country only), preferred language, and user interactions such as clicks, scrolls, and page visits. Hotjar stores this information in a pseudonymized user profile.
For further details, please see Hotjar’s privacy policy at: https://www.hotjar.com/legal/policies/privacy/.
You can opt out of Hotjar tracking at any time by visiting: https://www.hotjar.com/policies/do-not-track/.

Additional Analytics and Marketing Partners – In addition to the specific technologies listed above, we may share your personal information and website behavior information with trusted third-party analytics, advertising, and marketing providers who help us analyze usage trends, improve our website, and market our services. These providers may collect information such as IP address, device identifiers, browsing behavior, and interaction data. Some of these providers may use the information collected through our website for their own internal purposes, such as improving their products and services, benchmarking, or aggregated analytics.

Because our website and technologies evolve, the specific cookies and tracking tools we use may change from time to time. We will update this Policy as required by law, but the tools in use at any given moment may differ from those listed here.

Cookie Consent – For visitors from regions requiring consent (e.g., EU/UK), we use CookieYes, a third-party cookie consent management platform, to manage non-essential cookies. CookieYes stores information about your cookie preferences, including consent status and the time consent was provided, and helps ensure cookies are activated only in accordance with your choices. Essential cookies cannot be disabled.

Analytics / Log Files – We automatically collect IP address, browser type, ISP, referring/exit pages, operating system, date/time, and clickstream data. This is not linked to personal information.

Behavioral Targeting / Retargeting – We may partner with ad networks to display targeted ads. These partners use cookies/web beacons to collect non-personal information about your browsing activities. You may opt out by emailing [email protected].

9. International Data Transfers

Godfrey is based in the United States. If you are located outside the U.S., your data may be transferred to and processed in the U.S. or other countries where our service providers operate.

For transfers from the EEA, UK, or Switzerland, we rely on Standard Contractual Clauses (SCCs) or equivalent safeguards.

10. SECURITY

We use secure socket layer technology (SSL) to protect sensitive information in transit. We also follow industry standards to protect information once received. However, no method of transmission or storage is 100% secure. If you have questions, contact [email protected].

11. EMPLOYEE TRAINING

All employees receive training on their responsibility in handling customer data. Access to personal data is restricted to employees who require it for business purposes.

12. ADDITIONAL INFORMATION

Links to Third-party Sites – Our site includes links to other websites with different privacy practices. Please review their policies when visiting.

Social Media Widgets – Our website includes social media features (e.g., LinkedIn, Facebook). These may collect your IP address and set cookies. Interactions are governed by the privacy policy of the respective provider.

13. Automated Decision-Making & Profiling

We may use technologies such as LinkedIn Insight Tag and HubSpot to understand user behavior, improve our marketing, and deliver tailored content. This may involve profiling under applicable laws. You have the right to object to profiling and automated decision-making. Contact [email protected] to exercise this right.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes in practices. If we make material changes, we will notify you by email and/or a notice on our website before they become effective.

15. CONTACT US

Godfrey Advertising, Inc.
40 N. Christian St.
Lancaster, PA 17602
Phone: (717) 393-3831
Email: [email protected]

16. TERMS AND CONDITIONS

You should assume that everything you see or read on this site is copyrighted unless otherwise noted and may not be used without the written permission of Godfrey. Images displayed on this site are either the property of, or used with permission for, Godfrey. Unauthorized use may violate copyright, trademark, privacy, or publicity laws.

While we make reasonable efforts to provide accurate information, Godfrey makes no warranties about the accuracy or completeness of site content. Use of this site is at your own risk. Godfrey is not liable for damages, including viruses that may affect your device, resulting from use of the site or downloading materials.

Links to off-site pages are provided for convenience; Godfrey is not responsible for their content. We may revise these Terms and Conditions at any time.