We carry the toolbox you’d expect from any full-service marketing agency. But our method is uncommonly B2B. Everything we do is optimized for technical products, discerning buyers and intricate buying cycles.
Our proven methodology is how we engage your audience with ideas that lead to action.
We support dozens of clients in scores of B2B industries. Here are just a few examples of where that work has taken us.
Our message was simple: JLG innovation helps you reach your challenges with confidence. Getting that message to 130,000 conference attendees wasn’t quite so simple.
We hosted a special media day, directed a daily video blog, created a 20,000-square-foot billboard, designed a two-story booth and developed almost a dozen high-tech installations. Ultimately, this unified effort brought in 100 earned media placements, 1,242 booth visitors, 3,778 microsite visitors and 4,708 video viewers.
Ashland Water Technologies was looking for a new name and a new brand to reflect their strong reputation for experience, technology and support.
The result was Solenis, a sleek brand to represent a highly advanced team of problem solvers. We carried that concept through a logo, a visual personality and a brand voice—all working together in a profoundly confident brand expression. We rolled out Solenis with a motion-graphic video, infographics and new social media profiles.
Glatfelter wanted to do something big to celebrate its 150th year in the specialty paper industry. The main objective was to boost morale and invoke pride within the company itself, with a secondary goal of raising brand awareness.
We created a comprehensive celebration plan that included a 45-minute film, commemorative medallions, banners throughout the community, and a historical compilation of employee newsletters. Glatfelter representatives even rang the closing bell at the New York Stock Exchange. The entire campaign was a success, with widely positive community feedback and attendance of approximately 2,000 people for the film’s premiere.
JLG Industries wanted to further position itself as a global market leader by developing a more comprehensive and user-friendly website.
We decided to implement a flexible and easy-to-use global CMS and launch a responsive website with easily accessible product information, resources and support. The new website, which launched in 25 languages and eight regions, received more than 109,000 visits in the first month.
Bosch Rexroth wanted to leverage its online audience by taking advantage of Facebook’s capabilities in building traffic through the sharing of useful information to customers. The company’s goal was to deliver frequent and relevant content to its followers that would engage customers and keep them interested.
We suggested posting a weekly tip that readers could learn and benefit from. This idea turned into Tech Tip Tuesday, a simple and cost-effective way to share useful information on Facebook and Twitter. The campaign has been successful in reaching and engaging a greater audience; initial results showed that each tech post on Facebook reached an average of more than 800 people, significantly higher than the overall average.