We carry the toolbox you’d expect from any full-service marketing agency. But our method is uncommonly B2B. Everything we do is optimized for technical products, discerning buyers and intricate buying cycles.
Our proven methodology is how we engage your audience with ideas that lead to action.
We support dozens of clients in scores of B2B industries. Here are just a few examples of where that work has taken us.
As Johnson Controls prepared to open three factory-direct store locations in the Chicago market, the company looked to Godfrey to help raise awareness of the new Source 1 HVAC Supply Centers and drive traffic to the grand opening events.
We developed a strategy that combined multiple tactics to support the grand opening events and position the stores as both convenient locations for parts and supplies and a source for HVAC expertise and training. Our plan also included components designed to capture contractor data for ongoing marketing efforts, enhance/re-engage relationships with the existing contractor base, cultivate new relationships, increase parts and supplies business revenues, and grow residential furnace and air-conditioning equipment market share. Data collected at the successful events indicated 20 percent of those who attended the soft openings and 23 percent of those who attended the grand openings were pre-categorized as new business prospects.
BEUMER sought to leverage the successful results attributed to its Cross-Belt Sortation System, which was installed at the Chico’s FAS DC-2 distribution center.
We developed a case study and scripted and directed a seven-minute video to effectively tell the story. Both pieces demonstrate how the BEUMER solution seamlessly integrates retail replenishment and direct-to-consumer order fulfilment in one facility. The results include two placements in important tier one publications and more than 9,000 views on the BEUMER YouTube channel.
JLG Industries wanted to further position itself as a global market leader by developing a more comprehensive and user-friendly website.
We decided to implement a flexible and easy-to-use global CMS and launch a responsive website with easily accessible product information, resources and support. The new website, which launched in 25 languages and eight regions, received more than 109,000 visits in the first month.
Ashland Water Technologies was looking for a new name and a new brand to reflect their strong reputation for experience, technology and support.
The result was Solenis, a sleek brand to represent a highly advanced team of problem solvers. We carried that concept through a logo, a visual personality and a brand voice—all working together in a profoundly confident brand expression. We rolled out Solenis with a motion-graphic video, infographics and new social media profiles.
Glatfelter wanted to do something big to celebrate its 150th year in the specialty paper industry. The main objective was to boost morale and invoke pride within the company itself, with a secondary goal of raising brand awareness.
We created a comprehensive celebration plan that included a 45-minute film, commemorative medallions, banners throughout the community, and a historical compilation of employee newsletters. Glatfelter representatives even rang the closing bell at the New York Stock Exchange. The entire campaign was a success, with widely positive community feedback and attendance of approximately 2,000 people for the film’s premiere.
Our message was simple: JLG innovation helps you reach your challenges with confidence. Getting that message to 130,000 conference attendees wasn’t quite so simple.
We hosted a special media day, directed a daily video blog, created a 20,000-square-foot billboard, designed a two-story booth and developed almost a dozen high-tech installations. Ultimately, this unified effort brought in 100 earned media placements, 1,242 booth visitors, 3,778 microsite visitors and 4,708 video viewers.