Two of our experts will present at MarketingProfs B2B Marketing Forum November 13-16 in San Francisco. Our Senior Vice President, Chief Creative Officer, Michael Barber will give the full-day workshop “Don’t Do This, Do That for B2B Email” and lead the panel “Not Another Redesign! Practical Advice From Our Worst B2B Websites Projects.” Creative Director Travis Macdonald will lead the session “How to Craft Experiential Stories That Leave a Lasting Impression on Event Audiences.”
Attendees will come away from “Don’t Do This, Do That” with a solid understanding of the best and most practical ways to improve their email campaigns and more than 65 tactics to immediately use—not to mention renewed enthusiasm for email marketing. Michael will cover everything email for all experience levels: why email matters, where it’s going, ISPs, GDPR, design, audits, metrics, strategies and more.
In “Not Another Resdesign!” Carl Agers, SVP Marketing Services at Hero Digital, and Erika J. Deitzel, director of Web Strategy & Development at Johnson Controls, will join Michael. The trio will discuss how research and data-gathering help inform design approaches in meaningful ways. Participants will come away with an understanding of key decision-making, stakeholder engagement, and research and data-gathering methods that maximize success and minimize stress during a website redesign project.
Travis will share how the captivating power of ancient myths can translate to engagement in the modern realities of business events and presentations. Participants will learn the five essential elements of B2B storytelling as well as how to define their brand and product story in order to translate it into an engaging event experience.
In its 12th year, MarketingProfs B2B Marketing Forum is a big-yet-intimate, edgy, creative conference “where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success.”