Continuing our fascination with all things B2B, Godfrey held lunch-and-learn sessions hosted by our four departments so that we could deepen our knowledge about our clients, our industry and our own operations.
Our Customer Insight group started the learning process with a session showing how customer insight, research, testing and goal alignment can improve client programs.
Next, Creative Services presented breakthrough B2B marketing campaigns we had completed for our clients
Our Account Services team hosted a panel discussion acquainting other Godfrey team members with the challenges facing our clients. The panel featured a number of marketing professionals throughout the region, including:
Our Business Services Orbit took the theme, “A Day in the Life,” showing team members involved in their daily tasks and activities in a lighthearted way, connecting it back to how the rest of the agency has an impact on their ability to do their jobs.