Northrop Promoted to Public Relations Manager and Creator Relations Lead

Congratulations to Alli Northrop on her promotion to the role of Public Relations Manager and Creator Relations Lead. Alli had already established herself as an invaluable team member of our Public Relations team, but through her own initiative, has also led efforts to better define, organize and strategize our B2B influencer relations.  

It’s this drive that earned Alli the promotion, allowing Godfrey to offer influencer engagement as an integral part of our PR offerings. Through her work, Alli has helped define best practices, created a repeatable toolkit, trained our own teams, and guided client strategy. She’s already had success bringing the power of Godfrey’s PR to influencer operations, and it’s easy to see how her new role will grow in exciting, groundbreaking ways.  

Congratulations, Alli! You’ve shown the value of empowering Godfrey teammates to follow their passions to deliver new, exciting opportunities.