Enhancing B2B Storytelling
Given the importance of storytelling in B2B marketing, it helps to have gifted storytellers on our team – folks who know how to craft and deliver a compelling story that draws an audience in and inspires them to action. In this case, participants in the Lancaster Story Slam have voted Godfrey copywriter Matt Kabik and executive creative director Cliff Lewis as story slam winners. Matt is a repeat winner, claiming victory in both the January 2015 and January 2016 competitions. And Cliff holds the Grand Slam title for 2015. Whether it’s creating winning concepts and copy for clients by day or revealing a more personal side of their creativity by night, Matt and Cliff are extraordinary storytellers and we’re happy a growing audience appreciates their talent.