Media Director

Position Description:

The Godfrey Media Director is responsible for leading the development of paid media plans that drive results for a diverse range of industrial manufacturer clients. This role oversees the media strategy, planning, implementation and optimization across a range of media channels, including trade media, programmatic, paid search and social. This position requires an organized and detail-oriented individual who also possesses highly developed communication, strategic planning and presentation skills. The Media Director should demonstrate a solid grasp of B2B marketing and communications and a thorough understanding of paid media planning and buying within the B2B environment.

All Godfrey employees are accountable for and expected to integrate Godfrey’s Core Values - Drive, Fascination, Partnership, Transparency - into overall position responsibilities.

Essential Duties:

  • Provide strategic direction and oversee the development of lead-generation and brand-building media plans using print and online trade media, programmatic, search/social advertising and other emerging media.
  • Establish a solid understanding of clients’ businesses, products and competitors.
  • Ensure paid media plans align with overall client goals and objectives and deliver solid ROI.
  • Oversee the full spectrum of paid media programs, including strategy, planning, buying, optimization and reporting.
  • Manage the team that is responsible for media planning, buying and ad traffic management.
  • Serve as a subject matter expert on a wide range of paid media channels and provide ongoing recommendations to optimize clients’ paid programs.
  • Work closely with other relevant channel experts within the agency (social media, search, email, public relations) to ensure overall alignment of clients’ marketing plans.
  • Create and maintain media plan flowcharts and budgets and ensure that all client deliverables are error-free.
  • Collaborate with the account, creative and strategy leads on accounts to ensure media plans are aligned with the overall goals.
  • Work closely with media planner in the development and execution of all paid media efforts to ensure they are on strategy, on budget and on schedule.
  • Identify, understand and adopt new media channels and emerging technologies as relevant to clients' paid media programs.
  • Establish and maintain strong communications with clients, media, external vendors and internal agency teams.
  • Manage paid search, social, display and video campaigns, including Google, Bing, Facebook, LinkedIn and YouTube advertising platforms.
  • Configure and maintain ad serving systems such as DoubleClick for optimal performance, tracking and reporting while utilizing industry best practices.est practices.
  • Explore new publisher programs, digital ad networks and opportunities for account-based advertising to increase B2B audience reach.
  • Develop new media relationships and negotiate rates for a client’s entry into new markets as needed.

Education, Experience and Capabilities:

  • 5-10 years of experience in strategic media planning in a B2B environment.
  • Expertise across a spectrum of traditional and digital media.
  • Demonstrated success in creating and managing trade and digital media campaigns that achieved business goals for brand awareness, lead generation and nurturing.
  • A strong understanding of research and analytics as well as key B2B marketing tactics, including ABM, lead generation, marketing automation, content marketing and remarketing.
  • Hands-on experience with setting up tracking pixels, developing custom audience lists and adhering to privacy regulations and compliance, such as Privacy Shield and GDPR.
  • Excellent verbal and written communication and presentation skills, ability to prepare clear and concise client-ready documents and communicate at all levels of management.
  • Proficient in managing numbers (attention to detail when calculating and communicating budget information, rate information, commissions, etc.).
  • Works well in a fast-paced environment, often under tight deadlines.
  • Leadership experience and ability to work cross-functionally with others to provide training to help the agency continue to learn and grow.
  • Negotiation skills (in order to secure the most favorable rates, schedules, deadlines, etc. on behalf of clients with paid media channels).
  • Deep knowledge of digital advertising platforms, such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, YouTube Ads and Google DoubleClick Campaign Manager.
  • Microsoft Office (Word, Excel, PowerPoint, Outlook).

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