ExhibitorLIVE 2019 – FOUR-DIMENSIONAL STORYTELLING FOR B2B EXHIBITORS
How do you create a memorable experience amid the noise of a busy B2B trade show? This session will explore proven storytelling techniques to reveal the secrets of meaningful audience engagement. Leave equipped with the tools you need to build a clear, compelling and easily relatable trade show story that stands out from the crowd. Learn:
- The four dimensions of B2B storytelling
- How to define your brand and/or product story
- How to communicate a clear message to your customers
- Practical tactics and approaches for translating your story into a trade show experience
Godfrey helps complex B2B industries tell their stories in ways that delight their customers.