Insight Marketing Conference 2019 – CREATIVE CHOPS: TRAINING YOUR TEAM TO THINK LIKE AN AGENCY
Creative work is the lifeblood of any marketing effort. But many teams go about idea generation in all the wrong ways. Before you issue the call for another unwieldy brainstorming session, take some time to learn the simple and surprising methods agencies use to come up with winning concepts. You’ll leave with a new perspective on creativity in general and some proven tools for inspiring the kind of work that captures attention and inspires audiences.
Godfrey helps complex B2B industries tell their stories in ways that delight their customers.