Marketing to Automation and Controls Engineers: Your Essential Guide

Publish date: Jun 20, 2018 | Reading time: minutes
Marketing to Engineers

Reaching engineers in the automation and controls space has never been more complex. That's why we've put together a definitive playbook to help marketers more effectively reach engineers at OEMs and end users. This guide is full of helpful tips on how you can:

  • Target your audience and build the right personas
  • Discover current trends and challenges facing OEM design engineers
  • Keep track of the OEM customer journey
  • Apply actionable tactics right now for reaching engineers
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