B2B brands around the world are racing to adapt their messaging in the face of a global crisis. Since many of us have never lived through anything quite like this before, there's no simple playbook to give us all the answers. But B2B marketers in complex industries have communicated through crises large and small for quite a long time — and there's plenty to learn from our past in the face of an uncertain future. Scott Trobaugh talks to Director of Public Relations Steve Graham and Director of Strategy Alison Fetterman to find out how B2B marketers can confidently advance their brand story in times like these.
To learn more, read Scott's blog post, "Adapt Your B2B Messaging During COVID-19."
As director of strategy, Alison connects audiences to key messages through strategic marketing that generates real business results.
As a vice president and executive creative director at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.
As director of public relations at Godfrey, Steve helps clients mobilize their stories with high-impact PR strategies and tactics.