June 20, 2018 / Resources Marketing to Automation and Controls Engineers: Your Essential Guide

Marketing to Engineers

Learn how to reach automation OEMs & design engineers with effective marketing strategies and tactics. Download our guide on marketing to automation & controls engineers, and get started today!

Reaching engineers in the automation and controls space has never been more complex. That's why we've put together a definitive playbook to help marketers more effectively reach engineers at OEMs and end users. This guide is full of helpful tips on how you can:

  • Target your audience and build the right personas
  • Discover current trends and challenges facing OEM design engineers
  • Keep track of the OEM customer journey
  • Apply actionable tactics right now for reaching engineers