Blog Post

    Marketing to Automation and Controls Engineers: Your Essential Guide

    Publish date: February 14, 2025 | Reading time: 2 minutes

    Marketing to engineers in the automation and controls space is exceptionally complex. So we’ve put together a definitive B2B marketing playbook to help marketers more effectively reach engineers at OEMs and end users by diving into and understanding the landscape.

    This engineering marketing guide is full of helpful tips to:

    • Target your engineering audience and build the right personas
    • Discover current trends and challenges facing OEM design engineers
    • Keep track of the OEM customer journey
    • Apply actionable B2B marketing tactics right now for reaching engineers

    If you're focused on marketing for engineers, this guide provides the insights you need to connect with technical audiences more effectively.

    Check it out and contact us if you have any questions.

    Godfrey Team

    Godfrey helps complex B2B industries tell their stories in ways that delight their customers.

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