B2B people are the best kind of people. Really. To prove it, we're building a living archive of their stories and insights. Meet Godfrey at MarketingProfs B2B Forum booth 422 to add your voice!
| 01 | Who encouraged you most in your B2B career? |
I failed every test that they put me through to make sure that I fit in ... And he encouraged me to not fit in.
I failed every test that they put me through to make sure that I fit in ... And he encouraged me to not fit in.
He was one of the hardest working human beings I know.
In times of self-doubt ... I could always remember that, at the end of the day, I had what it takes. Because an expert said so.
[He] helped me to better understand sales — even though I was in a business and marketing role.
They couldn't believe I could write with such knowledge...
My parents ... owned a company that made expansion joints.
He was convinced I was the right person for the job ... I wasn't so sure.
They would never have even the faintest idea that they encouraged me as much as they did.
They've been incredibly open and patient ... for us a team to learn.
Really, I can't choose just one.
| 02 | What's the most inspiring thing you've seen in B2B? |
Too often I forget that B2B can also make life more fun and more creative and more imaginative.
There aren't many industries out there where safety drives literally every innovation.
There's a four-year-old inside all of us that's like 'Wow!'
To see ... our organization really step up to the plate and make big, important promises around sustainability.
Too often I forget that B2B can also make life more fun and more creative and more imaginative.
Today, we're over 150 years old and we're continuing to innovate.
The John L. Grove story and how he started that company to keep construction workers safer.
How can we actually have an impact versus just trying to tell a story?
It is a completely crazy experience to see how raw products become something usable.
...It has transformed all the industries within B2B.
Sustainability in the business world is just incredibly inspiring.
| 03 | What does B2B talent look like? |
This person had knowledge from the beginning of a customer's experience all the way to end.
This person had knowledge from the beginning of a customer's experience all the way to end.
It was great to see that level of innovation and creativity deployed for B2B.
His ability to ask that one key question ... [that] would cause you to rethink your project.
...They can dive in, understand our clients' products and write a really good story.
A perspective and a sense of authenticity that almost felt a little mischievous at times.
That childlike fascination with how the world works.
A commitment to making a difference, letting the financial things come.
You could talk with them for a few minutes and fall in love with the work that their company was doing.
They were incredibly confident, and they fought for what they believed in.
The most talented B2B person I ever met stood out for their passion.
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