You're facing some of the world's toughest buyers. Reaching them isn't easy. That's why everything we do is optimized for technical products, discerning buyers and intricate buying cycles.
Just in case you’re looking for programs like these, we’ve collected all of the information you might need to inform your research. We’ll even share some numbers.
As a full-service B2B marketing agency, we can unify every piece of your marketing communications plan.
Our established methodology is optimized to produce on-target work—quickly.
Understand your audience
To make our work most effective, we need to understand the realities of the market, your competitors and, most importantly, your audience. We start by assessing all of these factors, combining our extensive knowledge with your own. Then we connect with your audience to gather new insight as well.
Refine your message
Your objectives are the "what." The strategy is the "how." Using proven tools and frameworks, we map out the core idea that will drive your concept and your plan.
Turn your strategy into a story
"Concept" can mean a lot of things. At Godfrey, it's "a repeatable creative idea that expresses a strategic message." A concept isn't the finalized execution, but rather the engine that drives all execution to follow.
Bring your concept to life
With research-driven customer journeys, the explosion of digital channels and mobile-first buyer behavior, B2B planning never involved so many moving pieces. It's our job to sort it all out. Your plan will determine how you can provide the right content to the right audience at the right time through the right vehicles and over the right channels.
Build the components
Great designs. Compelling copy. Coding that turns an idea into an experience. This is when we craft every element of your program. These components are what will actually reach your market and engage your audience.
Reach across all channels
Our experts in owned, earned and paid media make sure your program is perfectly synchronized and optimized across all channels. At every touchpoint, your deliverables will work toward the same goal: to attract, interact and engage with your audience and drive them directly to you.
Analyze results and gain insights
With key metrics aligned to your customers' buying process, we use data to optimize and improve your program's performance. This is where we turn analysis into optimization, and how all the work of our unified methodology cycles back into even more customer insight.
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