BUILDING A VERSATILE, ESG-DRIVEN WEBSITE AND BRAND
POSITIONING A GLOBAL FORCE FOR SUSTAINABLE CHANGE.
A global provider in sustainable water treatment and process improvement solutions, Solenis had last updated its website in 2014. As their brand — and their marketing and communication needs — evolved, Solenis wanted to better connect with a growing group of stakeholders, from employees to the investment community to prospective and current customers in markets like chemical processing, power generation, food and beverage paper packaging, and tissue and towel.
Among the key objectives:
- Drive awareness and perception that Solenis clearly links environmental, social and governance (ESG) initiatives to value creation
- Address investor demand for in-depth company data and information
The project also entailed the selection and implementation of a user-friendly content management system (CMS) that would accommodate more than 475 pages across multiple full-language sites. The CMS would also need to connect with the Solenis customer relationship management platform to support and monitor leads, prove marketing activity ROI and improve website performance.
But the challenge for Solenis went beyond technical specifications. Launching their new website was also an opportunity to open a new chapter in their brand expression. The Solenis brand story, which had always stood on the promise of advanced expertise and support, had now grown to encompass a host of sustainability-driving innovations. Moving forward, their brand would represent the same caliber of customer solutions but also a unique force for change in environmental, social and governance (ESG).
The company chose Godfrey to handle the entire website design and development process, from insight and discovery to brand refinement, post-launch performance reviews and continuous optimization.
100S OF PAGES. 1,000+ TASKS. 100% REMOTE.
Increase in Ask An Expert form submissions
Increase in contact form submissions
Increase in PDF downloads
- Content Creation
- Customer Experience
- Data and Analytics
- Landing Pages and Microsites
- Lead Generation
- Sales Promotion and Support
- Website Design and Development