noraplan® valua was created by nora® to bring a natural atmosphere to the often cold and sterile healthcare space. All while providing an easy-to-maintain surface that offers a virtually unlimited range of design options without the harmful plasticizers and volatile organic compounds found in competitive products. nora needed a compelling way to introduce this new product at the Healthcare Design Expo & Conference in Washington, D.C.
We started with visual approach that surreally demonstrates the way noraplan valua infuses a natural aesthetic with high performance for healthcare environments. So we showed common furnishings of the medical space relocated to a natural setting – like a hospital bed overlooking a coastal sunrise. We captured these scenes in several different pieces to create an immersive booth experience. Graphics were printed on natural cloth banners that radiated out from the center of the booth. They were incorporated into product brochures and sample kits that were handed out to booth visitors. But the biggest draw of the booth was the nora-branded Google Cardboard headset, which recreated these surreal environments as an immersive virtual reality experience.
An experience that transcended the boundary between form and function.
By weaving natural, inviting landscapes with this innovative new flooring, nora granted the Healthcare Design Expo & Conference a glimpse of the natural beauty that noraplan valua can bring to the indoor healthcare environment. The result was an experience that, much like the product itself, transcended the boundary between form and function to create a more engaging, embracing atmosphere.