Whether you’re building personas or kicking off next year’s strategic planning, a little insight goes a long way. Doing some basic research into your target audience as well as your competition can provide data that leads to new, innovative ideas for your marketing plans.
The good news is there are a number of sources for research that you already have available to you. And many of them are free. In this quick-start guide, you’ll learn how to tap into internal resources, get the most out of search engines, navigate business databases and more. Best of all, you can implement what you learn right away.
Download the guide, How to Conduct Your Own B2B Research