B2B Marketing in the Pandemic: Everything We've Learned so Far

Publish date: Jun 05, 2020 | Listening time: 52 minutes

The world is changing fast, and B2B marketing is no exception. If there's ever been a time for agility and adaptability, it's now. So, how can we do it? How can our marketing teams continue to demonstrate their worth with closed corporate offices, canceled trade events and one-on-one sales interactions relegated to the virtual realm? Scott, Cliff and Josh discuss what they've been exploring and documenting in their three recent blog posts on the subject.

To learn more, read Scott's blog post, "Coronavirus Event Cancellations: How to Maximize Trade Show Investments."

To learn more, read Cliff's blog post, "5 Ways to Retrofit Your B2B Product Demos for the Age of Social Distancing."

To learn more, read Josh's blog post, "How B2B Marketers Can Help Industrial Sales Adapt to Remote Selling."

Josh Albert - Senior Vice President, Business Development

Josh heads up our new business efforts, working alongside teams of Godfrey subject matter experts. Josh combines strong leadership and business sense to help Godfrey form client relationships where we can do our very best work.