Align Your Content to the Buying Process

Godfrey Author

By: Insights Team

Post conference pipeline engineering - Laura Patterson

Laura Patterson teaches Godfrey's FWD:B2B Conference attendees about syncing content to the buying process.

In this video from our FWD:B2B Conference, you will learn about Pipeline Engineering (the process of syncing content to the customer buying process) from Laura Patterson, one of the country’s foremost experts in managing marketing performance. Learn from her years of experience applying metrics to marketing performance for brands like Cisco, ING, Intel and Kennemetal.

Sign up to get the latest in industry thought leadership, trends and insights.


Join a few hundred other B2B marketers. Sign up to get the latest in industry thought leadership, trends and insights.