Marketing to Engineers 2020 – Strengthening Your Core: DRIVING BUSINESS-CRITICAL PREFERENCE AND DEMAND

Facing increasing competition, SKF, an industry-leading manufacturer of bearings, seals and lubrication systems, needed to boost brand preference of and demand for their core products to protect and grow market share. Godfrey developed a highly targeted, integrated campaign to promote three key product groups. While each product targeted similar audiences, their unique market applications required a unique promotional approach while leveraging a consistent creative concept. See how Godfrey executed this campaign that drove awareness, engagement and highly qualified leads for SKF.