Marketing to Engineers 2020 – Strengthening Your Core: DRIVING BUSINESS-CRITICAL PREFERENCE AND DEMAND
Facing increasing competition, SKF, an industry-leading manufacturer of bearings, seals and lubrication systems, needed to boost brand preference of and demand for their core products to protect and grow market share. Godfrey developed a highly targeted, integrated campaign to promote three key product groups. While each product targeted similar audiences, their unique market applications required a unique promotional approach while leveraging a consistent creative concept. See how Godfrey executed this campaign that drove awareness, engagement and highly qualified leads for SKF.
Alison Fetterman - Vice President, Strategy & Analytics
Alison leads the strategy and analytics teams, focused on driving insightful and innovative ways to connect with clients’ audiences and clearly show a strong ROI for Godfrey’s B2B marketing programs.